A number of YouTube stars report that they want to make kids’ lunches healthier. Now, MrBeast, Logan Paul and KSI are teaming up to take on Lunchables.
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Their new product, Lunchly, bills itself as a “better-for-you” lunch option aimed directly at their young fan bases. Lunchly combines signature products of the three influencers into one meal.
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According to Logan Paul, the goal behind Lunchly is to offer a healthier alternative to what’s typically available to grade-school kids. Paul and his co-founders claim their product is better for you than a standard meal.
This launch comes on the heels of recent Consumer Reports findings that show many Lunchables products have high levels of sodium. The report petitioned the government to remove the products from school lunch programs.
With their massive fanbase of children and brand-building experience, Lunchly could be a contender in the school lunch market.
Jack Aylmer
YOUTUBE STARS ARE COMING FOR YOUR KIDS LUNCH.
IT’S A MOVE THAT HAS MR BEAST, LOGAN PAUL, AND KSI TEAMING UP TO TAKE ON LUNCHABLES.
THEIR NEW PRODUCT: LUNCHLY, BILLS ITSELF AS A ‘BETTER-FOR-YOU’ LUNCH OPTION AIMED DIRECTLY AT THEIR YOUNG FAN BASE.
LUNCHLY COMBINES SIGNATURE PRODUCTS OF THE 3 INFLUENCERS INTO ONE CONVENIENT MEAL.
ACCORDING TO LOGAN PAUL, THE GOAL BEHIND LUNCHLY IS TO OFFER A HEALTHIER ALTERNATIVE TO what’s TYPICALLY AVAILABLE TO grade-school kids. PAUL AND HIS CO-FOUNDERS CLAIM THEIR PRODUCT IS BETTER FOR YOU THAN A STANDARD LUNCHABLE.
THIS LAUNCH COMES ON THE HEELS OF RECENT CONSUMER REPORTS FINDINGS THAT SHOWED MANY LUNCHABLES PRODUCTS HAVE HIGH LEVELS OF SODIUM.
THE REPORT PETITIONED THE GOVERNMENT TO REMOVE THE PRODUCTS FROM SCHOOL LUNCH PROGRAMS.
WITH THEIR MASSIVE FAN BASE AND EXPERIENCE IN BRAND BUILDING, LUNCHLY COULD BE A REAL CONTENDER IN THE SCHOOL LUNCH MARKET.
FOR STRAIGHT ARROW NEWS, I’M JACK A. FIND MORE OF OUR STORIES ON THE STRAIGHT ARROW NEWS APP AND SAN-DOT-COM
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6 other sources covering this story
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6
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1
Center
3
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0
Last Updated
3 months ago
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