With Halloween just around the corner, many people are still deciding on costumes but trick-or-treaters already know what treats they are aiming for. According to a 2024 ranking by CandyStory.com, M&M’s jumped to the No. 1 spot this year, dethroning long-time favorite Reese’s Cups, which came in second.
Sour Patch Kids rose two places to secure the third position. Skittles followed in fourth and Starburst came in fifth.
Hot Tamales, Candy Corn, Hershey’s Kisses, Hershey’s Mini Bars and Butterfinger followed the top five, respectively.
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Halloween spending on candy alone is expected to reach approximately $3.5 billion this year. Overall, Americans are expected to spend $11.6 billion on Halloween in 2024. That’s a slight decrease from last year’s record-breaking $12.2 billion.
This year, Halloween shoppers started early. Nearly half started Halloween shopping before October. Retailers like Spirit Halloween, Home Depot and even Costco began setting up seasonal displays as early as August.
[Jack Aylmer]
HALLOWEEN IS ALMOST HERE, AND WHILE SOME OF US ARE STILL FIGURING OUT COSTUMES, THE TRICK-OR-TREATERS ALREADY KNOW WHAT THEY’RE AFTER.
ACCORDING TO CANDYSTORY.COM’S LIST OF 20-24’S TOP CANDIES, M&M’S HAS JUMPED TO THE #1 SPOT THIS YEAR, KNOCKING OUT LONG-TIME FAVORITE REESE’S CUPS, WHICH NOW SITS IN SECOND PLACE.
ROUNDING OUT THE LINEUP ARE SOUR PATCH KIDS, UP TWO SPOTS TO NUMBER THREE, SKITTLES, STARBURST, HOT TAMALES, CANDY CORN, HERSHEY’S KISSES, HERSHEY’S MINI BARS, AND BUTTERFINGER SNEAKING IN AT NUMBER TEN.
AMERICANS ARE EXPECTED TO SPEND AROUND THREE-POINT-FIVE-BILLION-DOLLARS ON HALLOWEEN CANDY THIS YEAR, PART OF A TOTAL EXPECTED HALLOWEEN SPENDING OF 11-POINT-SIX-BILLION-DOLLARS. A SLIGHT DIP FROM LAST YEAR’S RECORD 12-POINT-TWO-BILLION-DOLLARS.
HALLOWEEN SHOPPERS GOT AN EARLY START THIS YEAR. NEARLY HALF OF HALLOWEEN SHOPPERS, ESPECIALLY MILLENNIALS AND OLDER GEN Z’ERS, KICKED OFF THEIR CANDY, COSTUME, AND DECOR BUYING BEFORE OCTOBER.
RETAILERS LIKE SPIRIT HALLOWEEN, HOME DEPOT, AND EVEN COSTCO STARTED SETTING UP IN AUGUST.
WITH THOSE POPULAR CANDIES IN MIND, IT’S SAFE TO SAY THE TRICK-OR-TREATERS ARE IN FOR SOME CLASSIC HALLOWEEN SWEETNESS.
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FOR SAN, I”M JACK AYLMER
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