If social media is any indication, it’s not the sweet triumphs of Celine Dion, Simone Biles or the U.S. men’s gymnastics team that is the talk of these Paris Games. It’s something even sweeter: Olympic chocolate muffins. That’s all thanks to Norwegian three-time Olympian long-distance swimmer Henrik Christiansen.
Christiansen innocently enough reviewed a chocolate muffin along with other foods offered at the Olympic Village, giving the muffin an 11 out of 10. However, with his one TikTok video, the 27-year-old unknowingly began a social media craze over the Olympic chocolate muffins.
Christiansen has posted a dozen videos about the tasty treats and getting over 10 million views in the process. He has even dubbed himself the “Olympic Muffin Man.”
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Though the Olympian made it to Paris to compete in the 800-meter freestyle and the 1500-meter freestyle, it’s his love for these now iconic muffins that has the world abuzz. Christiansen told The New York Times the muffins are “very rich,” and while “some people might find it too powerful,” they’re “right up his alley.”
The caterer supplied 2,000 pastries to the Olympic Village to feed 15,000 athletes, but thanks to Christiansen, it’s the chocolate muffin that’s going viral. The muffin madness is not just happening with social media users, but also with his fellow Olympians too.
New Zealand swimmer Lewis Clareburt posted a TikTok tracking down the Olympic Muffin Man — and a muffin for himself.
U.S. gymnast Brody Malone told People he tried his first one recently. He described it as “really good” and “gooey.” Teammate Stephen Nedoroscik, who’s been trending himself thanks to his Olympic performance, said he’s a fan of the chocolate filling. Filipino-American gymnast Aleah Finnegan also couldn’t help herself and bought into the hype.
With all the talk about these Olympic chocolate muffins, social media users began their investigation on who made them and how they can get them without becoming an Olympic athlete themselves.
The mystery was solved with a simple LinkedIn post by the French bakery Coup de Pates. The posted, translated from French, “We knew our Maxi Muffin with Intense Chocolate was something special… But we didn’t expect it to spark such a chocolate storm! Thank you all for the love!”
The company told Eater that the muffins are available in many countries around the world and they are on sale online, but only for food service professionals.
For anyone thinking about trying to make their Olympic chocolate muffins at home — good luck. The company, not offering any assistance, told TODAY its recipe is a secret crafted by its chefs.
[JACK AYLMER]
CELINE DION’S EMOTIONAL PERFORMANCE AT THE OPENING CEREMONY.
SIMONE BILES’ SUCCESSFUL RETURN TO THE SUMMER GAMES.
THE US MEN’S GYMNASTIC TEAM BREAKING A 16-YEAR MEDAL DROUGHT.
ALL MEMORABLE MOMENTS FROM THIS YEAR’S SUMMER OLYMPICS. YET – IF SOCIAL MEDIA IS ANY INDICATION IT’S NOT ANY OF THOSE SWEET TRIUMPHS THAT ARE THE TALK OF THESE GAMES – BUT SOMETHING EVEN SWEETER.
THAT’S THREE-TIME OLYMPIAN LONG-DISTANCE SWIMMER NORWEGIAN HENRIK CHRISTIANSEN – INNOCENTLY ENOUGH REVIEWING A CHOCOLATE MUFFIN ALONG WITH OTHER FOODS OFFERED AT THE OLYMPIC VILLAGE.
GIVING THE MUFFIN AN 11 OUT OF 10!
BUT WITH THAT ONE TIKTOK VIDEO – THE 27-YEAR-OLD UNKNOWINGLY BEGAN A SOCIAL MEDIA CRAZE OVER THOSE OLYMPIC CHOCOLATE MUFFINS.
CHRISTIANSEN POSTING A DOZEN VIDEOS ABOUT THE TASTY TREATS— GETTING OVER 10 MILLION VIEWS
AND DUBBING HIMSELF “THE OLYMPIC MUFFIN MAN.”
IT’S TRUE — THE OLYMPIAN MADE IT TO PARIS TO COMPETE IN THE 800-METER FREESTYLE AND THE 1500-METER FREESTYLE – BUT IT’S HIS LOVE FOR THESE NOW ICONIC MUFFINS THAT HAS THE WORLD ABUZZ.
CHRISTIANSEN TELLING THE NEW YORK TIMES – “THEY’RE VERY RICH” AND WHILE “SOME PEOPLE MIGHT FIND IT TOO POWERFUL” THEY’RE “RIGHT UP HIS ALLEY.”
THE CATERER SUPPLIES 2,000 PASTRIES TO THE OLYMPIC VILLAGE TO FEED 15 THOUSAND ATHLETES — BUT THANKS TO CHRISTIANSEN IT’S THE CHOCOLATE MUFFIN THAT’S GOING VIRAL – NOT JUST WITH SOCIAL MEDIA USERS BUT HIS FELLOW OLYMPIANS TOO.
NEW ZEALAND SWIMMER LEWIS CLAREBURT POSTING A TIKTOK TRACKING DOWN THE OLYMPIC MUFFIN MAN AND A MUFFIN FOR HIMSELF.
USA GYMNAST BRODY MALONE TELLING PEOPLE HE TRIED HIS FIRST ONE RECENTLY – DESCRIBING IT AS “REALLY GOOD” AND “GOOEY
TEAMMATE STEPHEN NEDOROSCIK — WHO’S BEEN TRENDING HIMSELF THANKS TO HIS OLYMPIC PERFORMANCE – SAYS HE’S A FAN OF THE CHOCOLATE FILLING.
AND FILIPINO-AMERICAN GYMNAST ALEAH FINNEGAN COULDN’T HELP HERSELF AND BOUGHT INTO THE HYPE.
SO WITH ALL THE TALK ABOUT THESE OLYMPIC CHOCOLATE MUFFINS – SOCIAL MEDIA USERS BEGAN THEIR INVESTIGATION — WHO MADE THEM? HOW CAN THEY CAN GET THEM ? –OTHER THAN BECOMING AN OLYMPIC ATHLETE THEMSELVES.
AND WONDERING IF THEY HAD THE OLYMPIC CHOCOLATE MUFFINS IN THEIR HANDS.
WELL THE MYSTERY WAS SOLVED WITH A SIMPLE LINKEDIN POST BY THE FRENCH BAKERY COUP DE PATES.
WHO WROTE “We knew our Maxi Muffin with Intense Chocolate was something special… but we didn’t expect it to spark such a chocolate storm! Thank you all for the love!”
NOW THE COMPANY TELLS THE FOOD WEBSITE EATER THAT THE MUFFINS ARE AVAILABLE IN MANY COUNTRIES AROUND THE WORLD AND THEY ARE ON SALE ONLINE – BUT ONLY FOR FOOD SERVICE PROFESSIONALS.
AND IF YOU’RE THINKING ABOUT TRYING TO MAKE YOUR OWN OLYMPIC CHOCOLATE MUFFINS AT HOME – GOOD LUCK. THE COMPANY IS NOT OFFERING ANY ASSISTANCE – TELLING THE TODAY SHOW – ITS RECIPE IS A SECRET CRAFTED BY ITS CHEFS.
BUT WITH ALL THAT SAID – I STILL THINK THE INVESTIGATION NEEDS TO CONTINUE JUST A BIT LONGER…SO I’LL HELP EVERYONE OUT AND TASTE THIS MUFFIN I HAVE. I MEAN THE OLYMPIANS ARE DOING THEIR PART – I SHOULD DO MINE, TOO, RIGHT?
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