OpenAI partners with Conde Nast to enhance ChatGPT, SearchGPT

[KARAH RUCKER]

IF YOU CAN’T BEAT THEM JOIN THEM.

THAT’S THE APPROACH MANY MEDIA COMPANIES ARE TAKING THESE DAYS WHEN IT COMES TO ARTIFICIAL INTELLIGENCE – ALIGNING THEMSELVES WITH ONE OF THE TECHNOLOGY’S LEADERS – OPENAI — WITH THE LATEST MEDIA COMPANY BEING CONDE NAST.

OPENAI MAKING THE ANNOUNCEMENT IN A BLOG POST TUESDAY

SAYING THE MULTI-YEAR PARTNERSHIP MEANS OPENAI WILL NOW BE ABLE TO DISPLAY CONTENT WITHIN ITS PRODUCTS USING INFORMATION FROM CONDE NAST’S BRANDS – SPECIFICALLY MENTIONING VOGUE, THE NEW YORKER, CONDE NAST TRAVELER, GQ, ARCHITECTURAL DIGEST, VANITY FAIR, WIRED AND BON APPETIT.

THE PARTNERSHIP IS ONE OF SEVERAL BETWEEN SAM ALTMAN’S OPENAI AND MEDIA OUTLETS – INCLUDING TIME MAGAZINE, VOX MEDIA, PEOPLE MAGAZINE OWNER DOTDASH MEREDITH, THE ASSOCIATED PRESS, REDDIT AND NEWSCORP — IN THAT DEAL OPENAI IS ALLOWED ACCESS TO CURRENT STORIES AND ARCHIVES FROM THE WALL STREET JOURNAL, THE NEW YORK POST AND OTHER NEWSCORP PUBLICATIONS.

OPENAI SAYING THESE DEALS ARE NOT ONLY MEANT TO ENHANCE ITS CHATBOT — CHATGPT — BUT ALSO ITS NEWLY RELEASED AI-POWERED SEARCH ENGINE —   SEARCHGPT – LAUNCHED IN JULY – THAT WILL BE COMPETING WITH GOOGLE FOR WEB TRAFFIC.

OPENAI IS NOT ALONE IN STRIKING AGREEMENTS WITH MEDIA GROUPS. ANOTHER PLAYER IN THE AI INDUSTRY — PERPLEXITY AI — HAS PARTNERED WITH TIME, FORTUNE, THE TEXAS TRIBUNE AMONG OTHERS TO GROW ITS REVENUE-SHARING PUBLISHERS’ PROGRAM.

BUT NOT EVERY OUTLET IS ALL IN ON AI. THE NEW YORK TIMES, CHICAGO TRIBUNE AND THE NEW YORK DAILY NEWS HAVE SUED OPEN AI AND ITS LEAD INVESTOR MICROSOFT OVER COPYRIGHT ISSUES.

IN RESPONSE – OPENAI AND MICROSOFT HAVE SAID USING COPYRIGHTED WORKS TO TRAIN AI PROGRAMS FALLS UNDER “FAIR USE.”

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