Ratings slump: Half of MSNBC viewers haven’t returned since Election Day

[Karah Rucker]

MSNBC AND CNN RATINGS SINCE THE ELECTION – REMAIN DOWN.

IT’S A STORY WE’VE BEEN FOLLOWING –

WATCHING THE TREND OF VIEWERSHIP TO SEE IF THE NETWORKS REBOUND.

AND SIX WEEKS LATER – MSNBC AND CNN CONTINUE TO STRUGGLE IN ACHIEVING A RATINGS RECOVERY –

WHILE FOX NEWS HAS GAINED.

MSNBC’S PRIME-TIME VIEWERSHIP IS DOWN BY MORE THAN HALF COMPARED TO PRE-ELECTION NUMBERS.

AND CNN IS DOWN BY NEARLY THE SAME AMOUNT – THEIR AUDIENCE CUT BY 46%.

MSNBC BRINGING IN ABOUT 600 THOUSAND AND CNN AROUND 400 THOUSAND.

WHILE FOX DOMINATED PRIME-TIME RATINGS BEFORE ELECTION DAY –

THEY HAVE ONLY EXPANDED THEIR LEAD –

SEEING A 12 PERCENT **BOOST SINCE ELECTION NIGHT –

AVERAGING 2.7 MILLION PRIME TIME VIEWERS.

NETWORKS LOSING THE INTEREST OF AMERICANS FOLLOWING AN ELECTION ISN’T NEW.

A POLITICAL SCIENCE PROFESSOR TOLD THE WALL STREET JOURNAL PARTISAN VIEWERS TEND TO “DISENGAGE” WHEN THE “OTHER POLITICAL SIDE” CELEBRATES A POST-ELECTION VICTORY –

SAYING BOTH DEMOCRATS AND REPUBLICANS OFTEN TAKE A BREAK FROM THE MEDIA WHEN THEIR CANDIDATE LOSES.

LIKE WHEN PRESIDENT JOE BIDEN WON IN 2020 –

FOX NEWS SAW A 6 PERCENT DROP IN VIEWERSHIP.

AND FOLLOWING PRESIDENT OBAMA’S RE-ELECTION IN 2012 – FOX DROPPED BY 13%.

AFTER TRUMP WON IN 2016 –

IT WAS MSNBC AND CNN WHO SAW TEMPORARY DIPS.

BUT WHEN TRUMP TOOK OFFICE IN 2017 –

MSNBC SAW A SURGE IN VIEWERSHIP AS ITS TARGET AUDIENCE TUNED IN TO WATCH A SO-CALLED “RESISTANCE” TO HIS ADMINISTRATION.

MSNBC EXECUTIVES TOLD THE JOURNAL –

THEY’RE CONFIDENT THE SAME DYNAMIC WILL RETURN NEXT YEAR –

THAT ITS VIEWERS WILL BECOME MORE PLUGGED INTO THE NEWS CYCLE AGAIN AFTER INAUGURATION DAY –

AS VIEWERS LOOK FOR REACTION TO TRUMP’S IMPLEMENTATION OF POLICY.

THANKS FOR WATCHING OUR NEWS UPDATE.

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