Super Bowl ads hit the field with celebrity teasers

Jan 23

Kennedy Felton Lifestyle Correspondent/Producer

By Kennedy Felton (Lifestyle Correspondent/Producer), Zachary Hill (Video Editor)

The Super Bowl may still be weeks away, but those blockbuster commercials are already making their mark. Companies are running teaser plays and setting the stage for what promises to be a championship lineup of ads.

Taco Bell kicks off with Doja Cat

Taco Bell’s ad features singer Doja Cat, an avid fan of the fast-food chain. The commercial takes place at one of Taco Bell’s drive-thru photo booths, a quirky feature introduced at select locations last year.

In the teaser, two guests snap a photo, only for Doja Cat to drop in uninvited.

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Meta brings in star power with Chris Pratt and Chris Hemsworth

Meta is entering the Super Bowl ad game for the first time since 2022. The tech company teased a new Ray-Ban Meta Glasses commercial featuring actors Chris Pratt and Chris Hemsworth.

The duo previewed the spot in separate Instagram posts on Thursday, Jan. 23, creating buzz among fans for what’s to come.

Bud Light looks to reset after its controversy

After a turbulent year marked by backlash over a partnership with transgender influencer Dylan Mulvaney, Bud Light is attempting to reset and reconnect with audiences.

In its Super Bowl spot, the brand teams up with rapper Post Malone and comedian Shane Gillis. The teaser shows the pair pleading, “Come on… let us in,” giving fans a humorous preview of what to expect.

Meg Ryan and Billy Crystal reunite

Meg Ryan and Billy Crystal have hinted at an upcoming project on Instagram. The post’s caption reads, “It’s finally happening, we’re reuniting for something iconic. Can’t wait to show you all soon.”

The teaser sparked speculation among fans, with many wondering if the duo could appear in a Super Bowl ad tied to their iconic 1989 rom-com, “When Harry Met Sally.”

Big money and big audiences

Super Bowl ads have been in the works for months. According to Variety, Fox was nearly sold out of commercial spots before the end of last summer. The network reportedly charged over $7 million for 30 seconds of airtime.

For many companies, that price tag is worth it. Nielsen reports that last year’s Super Bowl drew an all-time high of 123.7 million viewers, roughly 60% of the U.S. population.

The Super Bowl isn’t just about the ads or the game. The halftime show is another major draw for viewers. This year, rapper Kendrick Lamar will take the stage, and on Thursday, he announced fellow artist SZA will join him.

Tags: Celebrities, Entertainment, Marvel, Meta, Nielsen, Super Bowl, Taco Bell

[KENNEDY FELTON]

“Did someone photo bomb us? Is that Doja Cat?” Doja Cat drops down “For the last time, no famous people.” “I wanna be in this ad.”

We’re still a few weeks away from the big game, but it’s never too early for the real MVPs—those blockbuster Super Bowl commercials.

Companies are already gearing up, running their teaser plays, and setting the stage for what’s sure to be a championship lineup.

Taco Bell’s commercial features singer Doja Cat—an avid fan of the chain—as two guests take a photo at one of the restaurant’s drive-thru photo booths, which hit select locations at the end of last year.

Meta is tapping actors Chris Pratt and Chris Hemsworth for a Ray-Ban Meta glasses commercial. The Marvel superhero alumni teased the spot in separate Instagram posts Thursday. This will be Meta’s first Super Bowl ad since 2022.

After a rough year of controversy following their partnership with transgender influencer Dylan Mulvaney, Bud Light is looking to reset and reconnect with audiences.

“Come on… let us in.”

Post Malone—a familiar face for the brand—and comedian Shane Gillis are giving fans a peek at what they can expect for this year’s ad.

And while it’s unclear what these two are up to, Meg Ryan and Billy Crystal teased an upcoming project on Instagram with the caption – “It’s finally happening, we’re reuniting for something iconic. Can’t wait to show you all soon.”

Fans in the comments speculated that with the Super Bowl a few weeks away, it could be an ad that runs during the Super Bowl for a possible sequel. The teaser features the pair in a room reminiscent of the final scene of their 1989 rom-com “When Harry Met Sally.”

These ads have been in the works for some time now. An exclusive report from Variety reveals FOX was nearly sold out of Super Bowl ad spots before the end of last summer.

FOX executives indicated the company was seeking more than $7 million for 30 seconds of airtime.

And for some companies, that price tag may be worth it.

Viewership for last year’s game hit an all-time high. Nielsen says an estimated 123.7 million viewers tuned in. That’s roughly 60 percent of the U.S. population!

The Super Bowl isn’t just about the game. The pop culture aspect of the event also brings in millions of viewers.

This year’s halftime show features rapper Kendrick Lamar, who just announced Thursday he’ll be joined in part by his fellow artist, SZA.