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Texas Gov. Greg Abbott unveils billboard campaign to deter migrants

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Texas Gov. Greg Abbott has launched a billboard campaign to deter migrants from crossing the border from Mexico into Texas. However, many of these billboards aren’t located in Texas, or even the U.S.

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“How much did you pay to have your daughter raped? Many girls are raped by the coyotes you hire,” one billboard states.

Another billboard reads, “Stop. If you cross the border illegally into Texas, you will be jailed.”

A third billboard warns of kidnapped girls who tried to migrate to Texas. “For the sake of your family… stop,” it also says.

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The term “coyote” commonly describes a human smuggler.

At a press conference on Thursday, Dec. 20, Abbott revealed that officials have strategically placed more than 40 billboards in El Salvador, Guatemala, Honduras and Mexico, as well as along the Texas-Mexico border. The billboards intend to warn migrants about the dangerous journey to the U.S.

“We’re here to expose the truth,” Abbott said. “The truth to immigrants who are thinking about coming here. The truth about the traffickers who assault so many of the women and children along the way.”

The billboards are in various languages, including Spanish, Arabic, Chinese and Russian.

Abbott said the billboard campaign –– the state’s latest effort to curb illegal immigration –– will cost $100,000.

In 2021, Texas launched “Operation Lone Star” in response to the border crisis, as millions of migrants crossed into the U.S. through the southern border.

According to Abbott’s office, under Operation Lone Star, Texas law enforcement apprehended 523,100 immigrants and arrested 47,800 individuals. Also, 41,300 of them face felony charges.

Additionally, Texas law enforcement has seized more than 551 million lethal doses of fentanyl — enough to kill every man, woman and child in the U.S. and Mexico combined.

Recently, U.S. Customs and Border Protection statistics have shown decreased migrant encounters at the U.S. southern border. In November 2024, there were 94,190 encounters, compared to 242,399 encounters in November 2023.

President-elect Donald Trump has also vowed to implement the largest mass deportation effort in U.S. history.

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TEXAS GOVERNOR GREG ABBOTT UNVEILED A BILLBOARD CAMPAIGN – AIMED AT DETERRING MIGRANTS FROM CROSSING THE SOUTHERN BORDER INTO TEXAS FROM MEXICO.

 

“HOW MUCH DID YOU PAY TO HAVE YOUR DAUGHTER RAPED? MANY GIRLS ARE RAPED BY THE COYOTES YOU HIRE.” – ONE BILLBOARD STATES.

 

ANOTHER…

“STOP. IF YOU CROSS THE BORDER ILLEGALLY INTO TEXAS, YOU WILL BE JAILED.”

 

AND…

“MANY GIRLS WHO TRY TO MIGRATE TO TEXAS ARE KIDNAPPED.

FOR THE SAKE OF YOUR FAMILY… STOP.”

 

COYOTE IS A TERM USED TO DESCRIBE A HUMAN SMUGGLER.

 

AT A PRESS CONFERENCE THURSDAY, ABBOTT SHARED MORE THAN 40 BILLBOARDS HAVE BEEN PLACED STRATEGICALLY IN EL SALVADOR, GUATEMALA, HONDURAS, AND MEXICO AND ALONG THE TEXAS-MEXICO BORDER – TO WARN MIGRANTS OF THE DANGEROUS JOURNEY.

 

“WE’RE HERE TO EXPOSE THE TRUTH,” ABBOTT SAID. “THE TRUTH TO IMMIGRANTS WHO ARE THINKING ABOUT COMING HERE. THE TRUTH ABOUT THE TRAFFICKERS WHO ASSAULT SO MANY OF THE WOMEN AND CHILDREN ALONG THE WAY.”

 

THE BILLBOARDS ARE IN MANY DIFFERENT LANGUAGES INCLUDING SPANISH, ARABIC, CHINESE AND RUSSIAN – AND IS THE STATE’S LATEST MOVE TO CURB ILLEGAL IMMIGRATION.

 

ABBOTT SAID THE BILLBOARD CAMPAIGN’S WILL COST $100,000 DOLLARS.

 

IN 2021, TEXAS LAUNCHED “OPERATION LONE STAR” IN RESPONSE TO THE BORDER CRISIS AS MILLIONS OF MIGRANTS POURED INTO THE COUNTRY THROUGH THE US SOUTHERN BORDER.

 

ACCORDING TO ABBOTT’S OFFICE, UNDER OPERATION LONE STAR, TEXAS HAS APPREHENDED 523,100 UNDOCUMENTED IMMIGRANTS AND ARRESTED 47,800 WITH 41,300 OF THOSE CHARGED WITH FELONIOUS CRIMES.

 

TEXAS LAW ENFORCEMENT HAS ALSO SEIZED OVER 551 MILLION LETHAL DOSES OF FENTANYL – ENOUGH TO KILL EVERY MAN, WOMAN AND CHILD IN THE US AND MEXICO – COMBINED.

 

US CUSTOMS AND BORDER PROTECTION NUMBERS SHOW MIGRANT ENCOUNTERS AT THE US SOUTHERN BORDER HAVE DECREASED WITH 94,190 ENCOUNTERS RECORDED FOR NOVEMBER 2024.

 

IN NOVEMBER 2023, THAT NUMBER WAS 242,399 ENCOUNTERS.

 

INCOMING PRESIDENT-ELECT DONALD TRUMP HAS VOWED THE LARGEST MASS DEPORTATION EFFORT IN US HISTORY WHEN HE’S INAUGURATED.