[Kennedy]
YOU’VE HEARD OF GEN Z AND GEN ALPHA …
NOW … GET READY TO USHER IN A NEW ERA … GEN BETA.
THE NEW AGE GROUP’S DEBUT IS JUST DAYS AWAY … BEGINNING ON JANUARY FIRST 20-25 … WITH BABIES IN THIS CATEGORY BEING BORN UNTIL 20-39.
THEY WILL BE THE CHILDREN OF YOUNGER MILLENNIALS AND OLDER GEN Z’S – MAKING UP 16 PERCENT OF THE GLOBAL POPULATION BY 20-35.
AND MANY WILL LIVE TO SEE THE 22ND CENTURY.
GEN BETA WILL OF COURSE GROW UP IN A TIME WITH RAPID ADVANCES IN TECHNOLOGY, BUT UNLIKE THEIR PREDECESSORS… THEY’LL BE IMMERSED IN IT COMPLETELY FROM THE START WITH SMART HOMES, A-I POWERED TOOLS AND VIRTUAL REALITY BEING A PART OF EVERY DAY LIFE.
EXPERTS SAY WITH CLIMATE CHANGE NOW AT THE FOREFRONT OF POLITICS, SUSTAINABILITY WILL ALSO BE SECOND NATURE FOR THEM … AND THEY’LL LIKELY EMBRACE ECO-FRIENDLY HABITS.
AND IF YOU’RE WONDERING HOW GENERATIONS GET THEIR NAMES … THERE’S ACTUALLY NO OFFICIAL GROUP THAT COMES UP WITH THEM … INSTEAD THE DIFFERENT MONIKERS AND BIRTH YEAR CUTOFFS ARE PROPOSED BY VARIOUS THEORISTS AND AUTHORS WITH A CONSENSUS DEVELOPING IN POPULAR CULTURE.
SOCIAL ANALYST AND DEMOGRAPHER MARK MCRINDLE IS CREDITED WITH COINING GEN BETA … AS WELL AS THE TWO PREVIOUS GROUPS … GEN ALPHA AND GEN Z.
THE SHIFT TO THE GREEK ALPHABET MARKS HOW BETA AND ALPHA ARE GROWING UP IN COMPLETELY TRANSFORMED POINTS IN HISTORY.
THIS TREND IS SET TO CONTINUE WITH GEN GAMMA, GEN DELTA AND SO ON.
ONE CHALLENGE MCCRINDLE EXPECTS FOR BETA WILL BE INCREASED ANXIETY AND DEPRESSION AS THEY WORK TO FIND A BALANCE BETWEEN ONLINE INTERACTIONS AND REAL-WORLD RELATIONSHIPS.
FOR SAN – I’M KENNEDY FELTON.
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