[ANCHOR]
IT’S A SWEET DEAL THAT BASKETBALL FANS HAVE CRAVING FOR –
HERSHEY’S CHOCOLATE AND PEANUT BUTTER BRAND REESE’S HAS PARTNERED WITH WNBA STAR ANGEL REESE – FOR A MERCHANDISE COLLABORATION.
SO HOW DID THIS PARTNERSHIP COME ABOUT?
SOCIAL MEDIA OF COURSE.
IT ALL BEGAN WHEN ANGEL REESE POSTED THIS MESSAGE ON X TO HER OVER HALF A MILLION FOLLOWERS AFTER A CHICAGO SKY VICTORY IN JUNE: “REESE’S PIECES WHERE YA’LL AT?”
HER FANS– WHO CALL THEMSELVES REESE’S PIECES — TOOK NO TIME TO MAKE SURE THEIR “QUEEN” KNEW THEY WERE THERE FOR HER – SENDING COMMENT AFTER COMMENT TO THE REESE’S PIECES ACCOUNT – CALLING ON THE COMPANY TO ACKNOWLEDGE THEM AND THEIR HERO.
AND REESE’S – THAT’S REESE’S PIECES – RESPONDED A FEW DAYS LATER WITH A POST OF ITS OWN – SAYING “WHERE ARE WE? JUST FOLLOWING OUR FAVORITE PLAYER” WITH AN IMAGE OF ONE OF THE CANDIES WEARING AN ANGEL REESE-LIKE HEADBAND.
SOON AFTER – ANGEL REESE SPORTED CUSTOM REEBOKS PAINTED IN REESE’S COLORS.
AND THEN CAME THE REPORTS OF AN OFFICIAL COLLAB BETWEEN THE PLAYER AND THE BRAND.
IT BECAME OFFICIAL ON WEDNESDAY WHEN ANGEL REESE SHARED THIS VIDEO SHOWING SOME OF THE RECENT MESSAGES FROM HER REESE’S PIECES FANBASE CALLING FOR A PARTNERSHIP WITH THE CANDYMAKER – AND THEN REVEALING THE FIRST DROP.
THE FIRST WAVE INCLUDES SWEATSHIRTS, HATS, AND T-SHIRTS WITH THE ICONIC REESE’S LOGO AND ANGEL’S NAME SPELLED OUT IN REESE PIECES CANDIES.
TWO MORE BATCHES WILL BE RELEASED AT A LATER TIME WHICH INCLUDE A JERSEY AND APPAREL FEATURING THE REESE’S CUPS LOGO.
THE WNBA STAR SAYS THIS SWEET COLLAB IS ALL THANKS TO HER FANS – HER REESE’S PIECES.
SAYING IN A STATEMENT — “The fans really made this happen. This collection is for my Reese’s Pieces – who’ve been with me every step of the way and the design elements bring together things that I love -basketball, style, and of course, Reese’s!”
THE 22-YEAR-OLD WNBA ROOKIE – KNOWN AS THE BAYOU BARBIE – HAS NOT ONLY BEEN SCORING BIG ON THE BASKETBALL COURT – WHERE SHE’S AVERAGING 13 POINT 6 POINTS AND 12 POINT 3 REBOUNDS A GAME – BUT ALSO OFF THE COURT.
ANGEL REESE’S NET WORTH IS REPORTEDLY JUST UNDER 2 MILLION DOLLARS AS SHE’S BEEN MAKING DEAL AFTER DEAL SINCE HER LSU DAYS – WITH NEARLY A DOZEN COMPANIES LIKE REEBOK, XFINITY AND WINGSTOP.
AND SHE’S NOT DONE YET MAKING NEWS THIS WEEK.
BECAUSE ON FRIDAY – ANGEL REESE IS SET TO RELEASE HER FIRST OFFICIAL SNEAKER COLLAB WITH REEBOK.