[Karah]
GOOGLE IS RESPONDING TO CRITICISM OVER A NEW HOLIDAY SHOPPING AD.
“Thankfully i know just the thing…and its in stock nearby.”
THE TECH GIANT CHOSE CYRUS VEYSSI TO STAR IN ONE OF ITS VIDEOS ADVERTISING “GOOGLE SHOPPING” AHEAD OF THE HOLIDAYS.
AND WHILE GOOGLE SAYS THIS ADVERTISEMENT IS ONE OF MANY IN ITS “ADVERTISING CAMPAIGN” –
ITS THE INFLUENCER OF CHOICE IN **THIS VIDEO THAT IS CREATING PUSHBACK FROM SOME CONSERVATIVES – AND MAKING HEADLINES.
NEWS OUTLETS THAT HAVE A RIGHT POLITICAL LEAN ARE LARGELY THE ONLY ONES REPORTING THIS STORY.
OUTLETS LIKE FOX NEWS, THE WASHINGTON EXAMINER, AND THE DAILY WIRE –
ARE REPORTING – “GOOGLE ACCUSED OF **WOKE NEW CHRISTMAS AD” WITH “NONBINARY BEAUTY INFLUENCER.”
AND GOOGLE IS BEING “CRITICIZED FOR WOKE CHRISTMAS AD” AND “TRASHED FOR HOLIDAY AD FEATURING MAN DRESSED LIKE A WOMAN.”
LEFT-LEANING NEWS OUTLETS LARGELYARE LEAVING IT OUT OF THEIR NEWS COVERAGE.
SOMETIMES WHEN A STORY IS BEING REPORTED BY ONLY ONE POLITICAL SIDE OF THE MEDIA SPECTRUM –
IT CAN BE CONSIDERED A FORM OF BIAS – OF EITHER STORY OMISSION OR OVERSATURATION.
WE CALL THIS TYPE OF STORY A “MEDIA MISS.”
WHEN A NEWS STORY IS BEING “MISSED” OR “UNDERREPORTED” BY LEFT OR RIGHT MEDIA OUTLETS.
SINCE THE STORY DID PICK UP STEAM AMONG RIGHT-LEANING NEWS OUTLETS –
GOOGLE HAS SINCE RESPONDED TO THE CONTROVERSY.
TELLING FOX NEWS –
“Everyone likes to find a good deal and save money. That’s why we’re promoting Google Shopping as the best way to do that. To put it in perspective, this was a single sponsored Instagram post, representing a fraction of a percent of a much wider Google Shopping campaign.”
WHILE RIGHT-LEANING NEWS OUTLETS ARE INCLUDING GOOGLE’S RESPONSE TO THE BACKLASH IN THEIR REPORTING –
SOME OF THE OUTLETS LIKE THE WASHINGTON EXAMINER ARE ALSO INCLUDING IN THEIR REPORT SOME X USERS CALLING FOR “no longer using Google for their searches and to start using the alternative search engine “DuckDuckGo.”
AND OTHER OUTLETS LIKE FOX NEWS – ARE DRAWING A COMPARISON TO OTHER RECENT CONTROVERSIAL ADVERTISEMENTS THAT DREW A SIMILAR RESPONSE –
WRITING “Last month, luxury auto brand Jaguar also faced backlash for announcing its new rebranding with an ad featuring androgynous models.”
FOR STRAIGHT ARROW NEWS – I’M KARAH RUCKER.
HEY IF YOU LIKED THIS SORT OF REPORT –
COMPARING MEDIA COVERAGE AND BIASES –
YOU CAN FIND OTHER STORIES LIKE IT BY DOWNLOADING OUR STRAIGHT ARROW NEWS MOBILE APP –
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