ELON MUSK IS A BUSY MAN. RUNNING TESLA, SPACEX, AND STARLINK NO DOUBT TAKES UP A LOT OF HIS TIME, SO YOU MIGHT THINK HE’D WANT SOME HELP RUNNING HIS LATEST ACQUISITION, TWITTER.
BUT A WEEK INTO HIS TENURE, AND THE SELF-PROCLAIMED TWITTER COMPLAINT LINE OPERATOR SEEMS JUST FINE GOING IT ALONE.
AFTER MONTHS OF SPECULATION, MUSK TOOK OVER TWITTER LAST WEEK.
HE FIRED THE FORMER CEO ON DAY ONE. TOLD THE BOARD OF DIRECTORS TO PACK IT UP IN THE DAYS THAT FOLLOWED. AND ON FRIDAY, THOUSANDS OF TWITTER EMPLOYEES, MAYBE UP TO HALF THE STAFF, STARTED GETTING EMAILS NOTIFYING THEM TWITTER WOULD NO LONGER NEED THEIR SERVICES.
USING THE HASHTAG ONE-TEAM, MANY CURRENT AND NOW FORMER TWITTER EMPLOYEES TWEETED OUT MESSAGES OF SUPPORT FOR ONE ANOTHER.
IT’S TWITTER, SO THERE WERE PLENTY OF CRITICS USING THE HASHTAG AS WELL.
LAYOFFS AT THE SOCIAL MEDIA COMPANY WEREN’T UNEXPECTED, BUT THE NUMBER OF PEOPLE LOSING THEIR JOBS WAS.
A CLASS-ACTION LAWSUIT WAS FILED PRE-EMPTIVELY AGAINST TWITTER ON THURSDAY, ALLEGING TWITTER WOULD BE BREAKING A CALIFORNIA LAW BY FIRING SO MANY PEOPLE WITHOUT GIVING ENOUGH NOTICE.
THE LAWYER WHO FILED THE LAWSUIT SAID FRIDAY MUSK IS TRYING TO COMPLY WITH THE LAW BY GIVING IMPACTED EMPLOYEES EXTENDED SEVERANCE PACKAGES.
SOME BIG-NAME BRANDS LIKE GENERAL MOTORS AND GENERAL MILLS ARE PAUSING THEIR ADS ON TWITTER, PENDING SOME REVISIONS TO THE COMPANY’S BRAND SAFETY GUIDELINES.
MUSK BLAMED THE DROP IN REVENUE ON ACTIVIST GROUPS PRESSURING ADVERTISERS, ADDING HE AND THE COMPANY DID EVERYTHING THEY COULD TO APPEASE ACTIVISTS WHO ARE TRYING TO DESTROY FREE SPEECH IN AMERICA.
EXACT FIGURES ON HOW MANY PEOPLE WERE FIRED FROM TWITTER, OR HOW MUCH REVENUE ADVERTISERS ARE HOLDING BACK, HAVE NOT BEEN RELEASED.