SIMONE DEL ROSARIO: PELOTON MAY BE PUSHING HARD ON THAT BRAKE KNOB BUT THE HITS KEEP COMING. NOW SOME ARE ASKING IF IT’S TIME FOR THE COMPANY TO UNCLIP.
ANOTHER T-V SHOW CHARACTER HAD A FICTIONAL PELOTON-INDUCED HEART ATTACK. THIS TIME ON SHOWTIME’S BILLIONS.
BUT UNLIKE MISTER BIG IN ‘AND JUST LIKE THAT,’ WHOSE DEATH SENT THE STOCK PRICE TUMBLING 11%…MIKE WAGNER, AKA WAGS, SURVIVES.
BUT THAT MAY NOT BE ENOUGH TO REVIVE THE FLAILING COMPANY. AFTER SHEDDING MORE THAN 80% OF STOCK VALUE FROM ITS RECORD HIGH, THE COMPANY IS ON LIFE SUPPORT.
AND ACTIVIST INVESTOR BLACKWELLS CAPITAL – WHICH OWNS LESS THAN 5% STAKE – IS PUSHING PELOTON TO FIRE CEO AND CO-FOUNDER JOHN FOLEY AND SEEK A SALE.
IT’S NOT THE ONLY SALE WHISPER OUT THERE. WITH A MARKET CAP UNDER 10 BILLION NOW, LOTS OF COMPANIES ARE BEING FLOATED AS POSSIBLE SUITORS, FROM APPLE TO NIKE TO AMAZON AND EQUINOX.
IS PELOTON AS A STANDALONE COMPANY NEARING THE END OF THE TRAIL? OR IS THIS JUST ROCK BOTTOM BEFORE BEGINNING AN UPHILL CLIMB?
LET ME KNOW WHAT YOU THINK. I’M SIMONE DEL ROSARIO AND FROM NEW YORK IT’S JUST BUSINESS.