Apple is shifting gears away from its plans for a self-driving electric car, moving Project Titan into the rear-view mirror. The company reportedly announced the news internally on Tuesday.
As Bloomberg first reported, Apple is discontinuing its secretive, decade-long initiative aimed at competing with Tesla, known as Project Titan. Employees from the company’s Special Projects Group will be reassigned to other departments, including the Artificial Intelligence division.
According to Bloomberg, Apple’s Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president overseeing the project, have notified employees about the discontinuation of the project. The report also mentions potential layoffs, although the exact number of employees affected remains unclear.
Despite reportedly investing billions of dollars in research to develop the car, Apple never officially confirmed its existence. The company has yet to comment on these recent reports.
