Apple Vision Pro hits store shelves

Apple’s latest invention, the Vision Pro mixed-reality headset, is hitting store shelves on Friday, Feb. 2. Apple hopes the Vision Pro has the revolutionary impact the iPhone did back in 2007, bringing what it’s calling “spatial computing” to the mainstream.

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“Apple Vision Pro is unlocking the imaginations of our worldwide developer community, and we’re inspired by the range of spatial experiences they’ve created for this exciting new platform,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations.

But at $3,500, its high price point may initially keep many away. Analysts predict Apple will only sell about 1 million or fewer devices this year. More than 600 apps have been developed specifically for the Vision Pro.

According to Apple, the Vision Pro uses ultra-high-resolution displays that have more pixels than 4k TV for each eye. The NBA and PGA Tour are just two organizations to create “spacial computing” applications for Apple Vision Pro that gets fans closer to the action.

“With Apple Vision Pro and the power of spatial computing, Apple is teeing us up to deliver an innovative and immersive way of experiencing professional golf,” said Scott Gutterman, PGA TOUR’s senior vice president of Digital Operations. “PGA TOUR Vision, the first golf app developed for Apple Vision Pro, takes fans inside the ropes and directly onto the greens of the world’s most iconic courses, from Pebble Beach to TPC Sawgrass, no matter where they are.”