Baby or your money back: IVF insurance company launches ‘stress-free’ program

• A San Francisco startup has launched a program that offers a money-back guarantee for those going through IVF. The company compares it to auto or trip insurance.
• If the treatment doesn’t succeed, the patient files a claim to be reimbursed.
• President Donald Trump recently signed an executive order aimed at lowering the costs associated with IVF.

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Have a baby or get your money back. That’s the promise a San Francisco company is making by creating the first nationwide in-vitro fertilization (IVF) insurance in the United States.

Future Family compares the offering to auto or trip insurance, with the couple paying 20% up front before starting an IVF cycle.

How much does the program cost?

The average cost of protection is $3,000 down and $999 a month for five months. 

If the treatment doesn’t succeed after two cycles or the patient loses the baby within two weeks of birth, they can file a claim to be reimbursed.

According to Fertility IQ, just one round of IVF costs an average of $20,000, generally taking two to three cycles for women to have a baby.

That means a person can spend an average of $50,000 on treatments, medications, surgeries, anesthesia and blood tests, which often isn’t covered by health insurance, leading to a financially draining process.

What does President Trump’s recent order on IVF mean?

This week, President Donald Trump signed an executive order aimed at lowering the costs associated with IVF.

Trump’s order directs the U.S. Domestic Policy Council to recommend ways to increase access to IVF and other fertility treatments, while making them more affordable.

The executive order does not change any policy and does not mention some of Trump’s campaign promises, including making IVF treatment free for patients.

“The government is going to pay for it, or we’re going to mandate your insurance company to pay for it, which is going to be great,” Trump said at an August 2024 campaign event.

The government fully paying for IVF wouldn’t be a simple process. There would need to be a single-payer health care system for a single condition, requiring Congress to fund a new division of the federal government to oversee the program, The New York Times reported.

What is the demand for IVF?

The Future Family “baby or your money back” guarantee comes as prospective parents’ using IVF treatments increases.

According to a 2023 Pew Research Center study, 42% of adults said they had used fertility treatments or personally knew someone who had. That was a 33% increase from five years prior.

Who is behind Future Family?

Future Family’s CEO, Claire Tomkins, knows the struggles of IVF, having gone through it herself. 

“You want to have a baby, and you need IVF, and IVF is amazing because it works, but now you’re on an emotional and financial roller coaster,” Tomkins said. “How do you get the one thing you need? How do you get peace of mind and financial security? We’re here to answer that.”

Future Family has been around since 2016, offering other IVF services including fertility financing and one-on-one coaching. The company operates through investment funding, now allowing them to offer the money-back guarantee for those going through IVF.

Overall, the policy covers all IVF-related expenses up to the selected coverage limit, with a maximum of $50,000.

All eligible treatment costs can be included.