The automotive world recently turned its gaze toward China as the country hosted one of the largest auto shows in the world. The show featured a vast array of electric vehicle (EV) and hybrid models from nearly 100 Chinese automakers, most of which American consumers will never have an opportunity to purchase.
The event showcased the competition within China’s burgeoning automotive industry, where experts predict only a handful of brands will ultimately thrive.
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Despite the innovation and competitive pricing showcased at the event, Chinese automakers face significant hurdles in reaching American consumers, a crucial market for global expansion.
While Chinese EVs boast attractive price points, averaging $20,000 cheaper than their counterparts, and impressive features such as extended range hybrids and sub-$10,000 electric models, they have yet to penetrate the American auto market.
The high tariffs imposed by the U.S. government on imported vehicles from China have hindered the establishment of distribution channels, making it financially challenging for Chinese car companies to enter the U.S. market.
The prospect of building a sales network from scratch is further complicated by additional fees incurred due to American tariffs. Despite the allure of innovative features like 180-degree rotating seats and an “iPod on wheels,” these advancements remain distant prospects for American consumers.
[JACK ALYMER]
IT’S ONE OF THE LARGEST AUTO SHOWS ON THE PLANET, AND THE WORLD’S NEW TOP VEHICLE EXPORTER IS TAKING CENTER STAGE.
BUT AMERICANS WILL NEVER HAVE THE OPPORTUNITY TO BUY MOST OF THESE CARS.
DESPITE SHOWCASING MODELS FROM CLOSE TO 100 DIFFERENT AUTOMAKERS – THIS EVENT IN BEIJING IS MORE LIKE A FIGHT FOR SURVIVAL THAN IT IS A CAR EXPO.
THESE CAR MAKERS WILL NEED TO ATTRACT WESTERN BUYERS TO STAY IN BUSINESS.
AND WITH A COMPARABLY CHEAPER PRICE POINT TO U-S MODELS – ABOUT 20 THOUSAND DOLLARS CHEAPER ON AVERAGE, -THEY HAVE A GOOD HEAD START.
BUT SEVERAL FACTORS ARE WORKING AGAINST CHINESE E-VS COMING TO U-S SHORES.
THE U.S. HAS PLACED HIGH TARIFFS ON THESE VEHICLES TO PREVENT THEM FROM ENTERING THE AMERICAN AUTO MARKET.
THAT’S PREVENTED CHINESE CAR COMPANIES FROM ESTABLISHING PRODUCT DISTRIBUTION CHANNELS IN THE STATES.
AND AS THE ONGOING TRADE WAR CONTINUES BETWEEN THESE TWO NATIONS, THIS SITUATION IS LIKELY TO CONTINUE.
SO WHILE THINGS LIKE 180 DEGREE ROTATING SEATS
OR A CAR DUBBED AN I-POD ON WHEELS SOUND PRETTY COOL.
FEATURES LIKE THESE ARE PROBABLY STILL A LONG WAYS AWAY FROM HITTING THE STATES.
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