Simone Del Rosario:
FROM CHATGPT TO BARD, ARTIFICIAL INTELLIGENCE IS ALREADY THE NEXT BIG THING. BUT COULD IT BE ON THE RECEIVING END OF THE NEXT BIG LAWSUIT? HERE’S THE LEGAL ACTION THREATENING A-I IN THIS WEEK’S FIVE FOR FRIDAY.
WE KNOW FROM PLAYING AROUND WITH THESE CHATBOTS THAT OFTEN, THEY MAKE UP STUFF, OUT OF THIN AIR IT SEEMS, INCLUDING QUOTES. THIS HAS JOURNALISTS, LAWYERS AND ACADEMICS ALL CHATTING ABOUT WHETHER CHATBOTS CAN BE GUILTY OF DEFAMATION. IT’D BE PRETTY HARD TO PROVE A COMPUTER ACTED WITH MALICIOUS INTENT IN SPREADING LIES, BUT WILL A-I MAKERS BE HELD TO ACCOUNT? TBD.
CHARACTER A-I LETS YOU CHAT WITH YOUR FAVORITE FICTIONAL CHARACTERS AND REAL LIFE CELEBRITIES. USING GENERATIVE A-I, CHATBOTS LIKE THIS USE AVAILABLE DATA IN THE ETHER TO FIGURE OUT HOW SOMEONE *MIGHT RESPOND, THEN PUTS THOSE WORDS RIGHT IN THEIR MOUTH. YOU GOTTA WONDER IF DISNEY IS COOL WITH THEM USING THEIR IP ESPECIALLY SINCE CHARACTER AI IS VALUED AROUND A BILLION DOLLARS.
YOU CAN’T EVEN TELL THAT’S NOT THE REAL TOM CRUISE! MACHINE LEARNING HAS MADE WAY FOR DEEP FAKES, WHERE YOU TAKE AN EXISTING VIDEO, REPLACE THE FACE AND COPY A CELEBRITY’S VOICE. YOU’VE EVEN GOT POLITICIANS OUT THERE SPOUTING NONSENSE. BUT THERE ARE EVEN MORE NEFARIOUS ACTORS MAKING, UH, EXPLICIT MATERIAL WITH DEEP FAKES… AND RIGHT NOW, ONLY A FEW STATES HAVE LAWS ON THE BOOKS TO ADDRESS IT. THIS WEEK TIKTOK SAID IT WON’T ALLOW DEEP FAKES OF ANY “REAL PRIVATE FIGURE,” BUT IT’S FAIR GAME ON PUBLIC PERSONALITIES, AS LONG AS IT’S DISCLOSED AND THEY’RE NOT MAKING ENDORSEMENTS.
CAN AI BE GUILTY OF MALPRACTICE? DONOTPAY MADE HEADLINES AFTER OFFERING A MILLION BUCKS TO ANYONE WILLING TO USE ITS ROBOT LAWYER IN FRONT OF THE SUPREME COURT. WE EVEN TALKED TO THE CEO AFTER HIS OFFER, BUT THEN HE GOT “THREATS FROM STATE BAR PROSECUTORS” WHEN HE TRIED TO USE THE ROBOT LAWYER IN TRAFFIC COURT. NOW IT’S FACING A PROPOSED CLASS ACTION SUIT FROM A GUY WHO USED THE SERVICE FOR A NUMBER OF LEGAL DOCUMENTS, CLAIMING HE GOT “SUBSTANDARD AND POORLY DONE RESULTS.” THIS CAN ONLY GET WORSE AS PEOPLE TRY TO RELY ON AI FOR MEDICAL ADVICE. HAVE WE TRIED IT YET FOR THERAPY?
FINALLY, THE COPYRIGHT CLAIMS. GENERATIVE A-I HAS TO BE FED A TON OF INFORMATION TO BE ABLE TO RESPOND TO USER INPUT. AND GETTY IMAGES IS SUING A COMPANY CALLED STABILITY OVER ITS ART A-I STABLE DIFFUSION. GETTY CLAIMS THE COMPANY SCRAPED 12 MILLION OF ITS HIGH QUALITY IMAGES TO TRAIN THE TECH. AND GETTY SELLS THOSE IMAGES AT A PREMIUM AND ALREADY LICENSES IT TO SOME A-I, SO YOU SEE THE CONFLICT HERE. OTHER ARTISTS ARE SUING MIDJOURNEY, A SIMILAR SERVICE THIS GUY USED TO CREATE EVERY AMERICAN PRESIDENT, BUT LOOKING COOL WITH A MULLET.
YOU KNOW WHAT, LET’S KEEP THOSE PRESIDENTS ROLLING. HAVE A GREAT WEEKEND, THAT’S FIVE FOR FRIDAY, I’M SIMONE DEL ROSARIO, IT’S JUST BUSINESS.