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EVs lost GM about $2B in 2023, but are now progressing toward profitability

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After electric vehicles (EVs) lost General Motors (GM) $1.7 billion in 2023, the automaker is now saying these models became variable profit positive in 2024. While this marks progress for the company’s electric offerings, true profitability still has not been achieved.

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What does this news mean for GM?

“We doubled our EV market share over the course of the year as we scaled production, and our portfolio became variable profit positive in the fourth quarter,” GM CEO Mary Barra said in a letter to shareholders announcing the news. “We’re targeting further improvements in EV profitability as we continue to scale.”

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Variable profit positive means revenue from sales exceeded the fixed costs of production, such as labor and materials. However, this does not account for some major expenses like assembly line construction.

When had GM anticipated its EV division would become profitable?

GM previously projected its EV division would be “solidly profitable” by 2025. Last year, Barra made an even more aggressive forecast, stating the company would start making money on EVs by the end of 2024.

However, the expansion of GM’s EV sales may face challenges as the political landscape in the U.S. shifts. The Trump administration proposed eliminating EV incentives and imposing tariffs on Mexico and Canada, two key manufacturing hubs for the automaker.

What happens next?

Despite these possible hurdles, GM has remained optimistic about the future of its EV business. The company said it has plans for navigating any potential tariffs imposed by the White House and is continuing to expand its electric lineup.

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[Jack Aylmer]

EVS LOST GENERAL MOTORS NEARLY 2 BILLION DOLLARS IN 2023-

BUT THE AUTOMAKER IS NOW REPORTING ITS ELECTRIC MODELS MADE MONEY LAST YEAR-

WELL, SORT OF.

IN A LETTER TO SHAREHOLDERS SENT THIS WEEK, GM’S CEO SAID THE COMPANY’S EVS ARE NOW VARIABLE PROFIT POSITIVE.

THIS MEANS THAT REVENUE FROM ELECTRIC VEHICLE SALES EXCEEDED THE FIXED COSTS OF MANUFACTURING THEM-

SUCH AS LABOR AND BUILDING MATERIALS.

HOWEVER, IT DOES NOT ACCOUNT FOR SOME MAJOR EXPENSES LIKE CONSTRUCTING ASSEMBLY LINES-

SO WHILE THE GM EV DIVISION IS NOT YET FULLY PROFITABLE, THIS DEVELOPMENT MARKS PROGRESS.

THE AUTOMAKER PREVIOUSLY SET A TARGET FOR ITS ELECTRIC VEHICLES TO BECOME “SOLIDLY PROFITABLE” BY 2025-

AND AT THE BEGINNING OF LAST YEAR GM’S CEO SAID EVS WOULD START MAKING THE COMPANY MONEY BY THE END OF 2024.

BUT FURTHERING THE GROWTH OF ELECTRIC VEHICLE SALES AMID A SHIFTING POLITICAL LANDSCAPE IN THE U.S. COULD PRESENT SOME CHALLENGES.

AS THE TRUMP ADMINISTRATION HAS PROPOSED ELIMINATING EV INCENTIVES AND IMPOSING TARIFFS ON MEXICO AND CANADA-

BOTH KEY MANUFACTURING HUBS FOR GM.

DESPITE THIS, THE COMPANY HAS REMAINED OPTIMISTIC ABOUT THE FUTURE OF ITS EV DIVISION-

WITH GM SAYING IT ALREADY HAS PLANS FOR NAVIGATING POTENTIAL TARIFFS AND IS CONTINUING TO EXPAND ITS ELECTRIC LINEUP.

TO GET MORE NEWS ABOUT THE ELECTRIC VEHICLE SECTOR, DOWNLOAD THE STRAIGHT ARROW NEWS APP AND SIGN UP FOR ALERTS FROM ME- JACK AYLMER.