SIMONE DEL ROSARIO: DODGE COULDN’T HAVE SCRIPTED THE TIMING OF THIS STORY ABOUT ITS RIVAL FORD ANY BETTER.
DAYS AFTER THIS 60-SECOND RAM TRUCKS AD AIRED IN THE SUPER BOWL –
COMMERCIAL: Are you excited about buying an electric vehicle but worried that it could leave you unsatisfied? Then you could be one of many Americans concerned about premature electrification.
SIMONE DEL ROSARIO: FORD WAS FORCED TO SUSPEND PRODUCTION AND SHIPPING OF ITS ELECTRIC TRUCK OVER A BATTERY ISSUE THROUGH AT LEAST THE END OF NEXT WEEK.
THE F150 LIGHTNING BEAT RAM AND EVEN TESLA WITH AN E-V TRUCK ON THE MARKET,
BUT NOW THE COMPANY TELLS STRAIGHT ARROW NEWS THAT DURING A PRE-DELIVERY INSPECTION, ONE OF ITS VEHICLES DISPLAYED A BATTERY ISSUE. THEY SAY THEY BELIEVE THEY HAVE IDENTIFIED THE ROOT CAUSE, BUT GETTING BACK ON TRACK COULD TAKE WEEKS. THEY ADDED THEY’RE NOT AWARE OF ANY ISSUES IN THE FIELD AND DON’T BELIEVE ALREADY-SOLD LIGHTNINGS ARE AT RISK.
THE COMPANY DIDN’T ELABORATE MORE ON WHAT IS THE BATTERY ISSUE.
WE’VE SEEN FAULTY E-V BATTERIES CAUSE OVERHEATING AND EVEN FIRES THAT BURN FOR HOURS.
GM ENDED UP RECALLING 140,000 CHEVY BOLTS OVER FIRE RISKS, A DECISION THAT COST THE COMPANY MORE THAN A BILLION.
AND TESLA WAS ALSO INVESTIGATED AFTER SOME OF ITS CARS SPONTANEOUSLY WENT UP IN FLAMES.
I’M SIMONE DEL ROSARIO IN NEW YORK IT’S JUST BUSINESS.