Travis and Jason Kelce signed a 0 million deal to bring their hit podcast "New Heights" to Amazon's Wondery over the next three years.

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Simone Del Rosario Business Correspondent

Business

Kelces sign $100 million deal to bring ‘New Heights’ to Amazon’s Wondery

Aug 27

Simone Del Rosario Business Correspondent

By Simone Del Rosario (Business Correspondent), Brent Jabbour (Senior Producer), Emma Stoltzfus (Video Editor)

Famous NFL brothers Travis Kelce and Jason Kelce cashed in on the success of their podcast. The hosts of “New Heights” signed a 3-year, $100 million deal with Amazon’s Wondery.

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Wondery will now have exclusive rights to sell ads and distribute the weekly show hosted globally by the Kelces. Starting this week, when the show returns from a brief hiatus, Wondery will also have access to all previous episodes of the podcast and rights to create international adaptations of the podcast. Subscribers to Wondery+, the company’s paid subscription service, will have access to a commercial-free version of the show.

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“New Heights” will still be produced by Wave Sports + Entertainment and available on all platforms. The video version will remain on YouTube.

“We couldn’t be more excited to team up with Wondery for the next phase of ‘New Heights,'” the brothers said in a statement. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights!’ We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!”

The 92%ers comment is a reference to fans of “New Heights,” named after the 92% success rate of the Philadelphia Eagles quarterback sneak, which is also known as the “tush push””or “brotherly shove.”

Both Kelces are Super Bowl champions. Travis won his third with the Kansas City Chiefs last season while Jason retired from the Eagles after 13 years in the NFL. While Travis is attempting to win a third consecutive Lombardi Trophy and hosting a game show on Amazon Prime Video, Jason will be joining ESPN’s “Monday Night Countdown” this season.

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The success of the podcast has made them household names outside of football. The show took off because of their likable personalities and got a bump from the fanbase of Travis’ better half, Taylor Swift.

While they are not even close to the business prowess of Swift, the Kelces made a number of lucrative deals recently. The brothers did ads with General Mills to promote the company’s cereals and became co-owners of Garage Beer, an ale they loved when they were in college at Cincinnati.

@traviskelce
Very excited to be teaming up with my brother as part-owners of Garage Beer. We’ve had a lot of love for this 🍺 for a while and know that you guys will too. Cheers!
♬ Tag Team Whoop (There It Is) – Acoisona & Dj Tripa

The fame spread the wealth to the family as well. Their mom, Donna Kelce, affectionately known as “Mama Kelce,” became something of a pitch-woman herself. Jason’s wife, Kylie, also has a massive social media following and partnered with major brands like Dove.

Podcasting Popularity: How the format is growing in revenue, viewership, nostalgia

To learn more about podcast popularity, check out the full story here.

Podcasts have become a huge moneymaker in recent years. Alex Cooper, host of the sex-positive program “Call Her Daddy,” recently signed a multi-year deal worth $125 million with SiriusXM that starts next year. That deal doubles the $60 million deal she made with Spotify in 2021.

SiriusXM also took “Smartless” from Wondery earlier this year in a 9-figure deal, a huge win for the interview show hosted by actors and friends Jason Bateman, Will Arnett and Sean Hayes.

Conan O’Brien sold his entire podcast network “Team Coco” to SiriusXM for $150 million in 2022. O’Brien brought his show, “Conan O’Brien Needs a Friend,” along with a number of other podcasts produced by his company to the satellite radio company.

Meanwhile, one of the best-performing podcasts ever made the biggest deal to date. Joe Rogan re-upped with Spotify in February 2024 in a deal estimated to be worth $250 million. That deal also removed Spotify’s exclusive rights to carry “The Joe Rogan Experience,” which is now available on all podcast platforms.

Tags: amazon, Jason Kelce, Joe Rogan Experience, Kansas City Chiefs, NFL, Philadelphia Eagles, podcast, Super Bowl, Taylor Swift, Travis Kelce

[KELCE]

“But First… As Always… New News… New News… Comin’ In Hot.”

[SIMONE DEL ROSARIO]

Jason and Travis Kelce are taking their “New Heights” Podcast to, well, uh, new heights after signing a big-time deal with Amazon’s Wondery.

The deal is worth more than $100 mil, and gives Wondery exclusive ad-sales and distribution rights to the weekly show hosted by the brothers for the next three years.

[KELCE]

“Alright Nah!”

[SIMONE DEL ROSARIO]

For all you 92%ers, it won’t change where you listen and watch. New Heights will be available on all podcast platforms and YouTube.

As part of the deal that starts this week, Wondery will have rights to all new episodes and the back catalog. It’ll also be able to create international audio versions of the podcast, and offer ad-free versions available for subscribers of Wondery Plus, the company’s paid subscription service.

The world-famous brothers released a statement saying… “Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!”

Ok, we’ve mentioned 92%ers twice now. That’s what they call their fan base, named after the 92% success rate of the Philadelphia Eagles tush push aka brotherly shove aka quarterback sneak, led by Jason.

Both brothers are Super Bowl champs, Travis won his third Super Bowl with the Kansas City Chiefs last season, while Jason retired after 13 years in the NFL. It’s not the only media deal for either of them,

Jason will be joining ESPN’s Monday Night Countdown this season.

While Travis Kelce will host a game show on Amazon Prime.

It’s the podcast that made them household names outside of football. The show took off due to their likable personalities and the rabid fanbase of Travis’ better half, Taylor Swift.

They’ve turned the success into lucrative business deals, working with companies like General Mills Cereal and even becoming co-owners of Garage Beer, an ale they loved when they went to college at Cincinnati.

[KELCE]

“It’s on baby boy”

[SIMONE DEL ROSARIO]

The fame has spread to the family with their Mama Kelce and Jason’s wife Kylie making tons of deals of their own.

While everyone you know may have a podcast, big-money deals are reserved for the upper echelon.

Alex Cooper, host of the sex-positive program “Call Her Daddy,” recently signed a multiyear deal worth $125 million with SiriusXM starting next year. That’s doubling the $60 million deal she’s had with Spotify dating back to 2021.

SiriusXM also stole “Smartless” away from Wondery earlier this year in another 9-figure deal. It’s an interview show hosted by actors and pals Jason Bateman, Will Arnett and Sean Hayes.

SiriusXM bought comedian Conan O’Brien’s entire podcast network, Team Coco, for $150 million in 2022.

While one of the best-performing podcasts of all time takes the cake. Joe Rogan re-upped with Spotify in February in a deal said to be worth $250 mil. And after years of being exclusively on Spotify, it’s now available on the platform of your choice.

I’m Simone Del Rosario for Straight Arrow News. For more on the growing popularity of podcasting and megadeals, check out this piece by SAN Senior Producer Brock Koller at SAN dot com.