Kelces sign $100 million deal to bring ‘New Heights’ to Amazon’s Wondery

[KELCE]

“But First… As Always… New News… New News… Comin’ In Hot.”

[SIMONE DEL ROSARIO]

Jason and Travis Kelce are taking their “New Heights” Podcast to, well, uh, new heights after signing a big-time deal with Amazon’s Wondery.

The deal is worth more than $100 mil, and gives Wondery exclusive ad-sales and distribution rights to the weekly show hosted by the brothers for the next three years.

[KELCE]

“Alright Nah!”

[SIMONE DEL ROSARIO]

For all you 92%ers, it won’t change where you listen and watch. New Heights will be available on all podcast platforms and YouTube.

As part of the deal that starts this week, Wondery will have rights to all new episodes and the back catalog. It’ll also be able to create international audio versions of the podcast, and offer ad-free versions available for subscribers of Wondery Plus, the company’s paid subscription service.

The world-famous brothers released a statement saying… “Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!”

Ok, we’ve mentioned 92%ers twice now. That’s what they call their fan base, named after the 92% success rate of the Philadelphia Eagles tush push aka brotherly shove aka quarterback sneak, led by Jason.

Both brothers are Super Bowl champs, Travis won his third Super Bowl with the Kansas City Chiefs last season, while Jason retired after 13 years in the NFL. It’s not the only media deal for either of them,

Jason will be joining ESPN’s Monday Night Countdown this season.

While Travis Kelce will host a game show on Amazon Prime.

It’s the podcast that made them household names outside of football. The show took off due to their likable personalities and the rabid fanbase of Travis’ better half, Taylor Swift.

They’ve turned the success into lucrative business deals, working with companies like General Mills Cereal and even becoming co-owners of Garage Beer, an ale they loved when they went to college at Cincinnati.

[KELCE]

“It’s on baby boy”

[SIMONE DEL ROSARIO]

The fame has spread to the family with their Mama Kelce and Jason’s wife Kylie making tons of deals of their own.

While everyone you know may have a podcast, big-money deals are reserved for the upper echelon.

Alex Cooper, host of the sex-positive program “Call Her Daddy,” recently signed a multiyear deal worth $125 million with SiriusXM starting next year. That’s doubling the $60 million deal she’s had with Spotify dating back to 2021.

SiriusXM also stole “Smartless” away from Wondery earlier this year in another 9-figure deal. It’s an interview show hosted by actors and pals Jason Bateman, Will Arnett and Sean Hayes.

SiriusXM bought comedian Conan O’Brien’s entire podcast network, Team Coco, for $150 million in 2022.

While one of the best-performing podcasts of all time takes the cake. Joe Rogan re-upped with Spotify in February in a deal said to be worth $250 mil. And after years of being exclusively on Spotify, it’s now available on the platform of your choice.

I’m Simone Del Rosario for Straight Arrow News. For more on the growing popularity of podcasting and megadeals, check out this piece by SAN Senior Producer Brock Koller at SAN dot com.