[KARAH RUCKER]
MCDONALD’S IS RECONSIDERING ITS PRICING STRATEGY AFTER THE FAST FOOD GIANT REPORTED ITS FIRST SALES SLUMP SINCE 2020 IN THE SECOND QUARTER.
EXPERTS SAY BUDGET-CONSCIOUS AMERICANS ARE EATING AT HOME MORE OFTEN DUE TO HIGHER PRICES AT FAST FOOD CHAINS.
THIS SUMMER, MCDONALD’S RELEASED A 5-DOLLAR MEAL PROMOTION TO DRIVE MORE FOOT TRAFFIC, THOUGH COMPETITORS HAVE ALSO LAUNCHED SIMILAR DEALS.
MCDONALD’S CEO SAYS CUSTOMERS CAN EXPECT MORE DISCOUNTS IN AN EFFORT TO BRING MORE PEOPLE IN – AND STOP THE SALES DECLINE.