Nature gets its own artist page on Spotify to support global conservation efforts

In a new initiative aimed at raising funds for global conservation efforts, nature now has its own artist page on Spotify. This endeavor from the “Sounds Right” project is backed by the United Nations, with a goal of utilizing music as a tool for protecting and restoring the environment.

The project curates a playlist featuring songs that incorporate sounds from nature such as rainfall, animal calls or gusts of wind. The playlist also includes tracks from artists like David Bowie, Ellie Goulding and V from BTS. Just like any other musician on the audio streaming platform, “NATURE” will receive royalties based on the number of listens generated.

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Half of the royalties that NATURE’s artist page brings in will be allocated to the environmental nonprofit charity EarthPercent. The group will then distribute the funds to various conservation initiatives around the world.

Sounds Right has identified organizations for potential funding which operate in the regions of India, Indo-Burma, Myanmar, Philippines, Atlantic Forest, Tropical Andes, Madagascar, the Indian Ocean Islands and Sundaland. Forbes estimated that this initiative could generate more than $40 million over the next four years.

Over that span, the Sounds Right project hopes to reach more than 600 million individual listeners. Following its launch on April 18, the initiative already garnered more than 2.5 million listeners in its first month of operation alone.