For the first time ever, according to Kellogg’s, a pregnant woman will be featured on a cereal box. Cookbook author and chef Molly Baz will be on a special edition of the brand’s Special K cereal.
“If you know me, you know I am a freak for cereal. Cereal got me through pregnancy in a very real way,” Baz said in a press release.
It’s part of Kellogg’s “special for a reason” campaign, which the company says features “inspiring individuals.”
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Baz recently made headlines after a billboard of her promoting a breastfeeding supply company was reportedly pulled out of rotation in New York’s Times Square.
Kellogg’s says as part of its collaboration with Baz, the cereal giant will be donating $25,000 to the United Way’s Women United program. The program works to build “powerful network of women who strengthen our community through an investment of talent, compassion and philanthropy.”
[KARAH RUCKER]
FINALLY THIS MORNING – SOME NEWS IS BEING MADE AROUND THE BREAKFAST TABLE. FOR THE FIRST TIME – A PREGNANT WOMAN WILL BE FEATURED ON A CEREAL BOX.
KELLOGG’S ANNOUNCING THAT COOKBOOK AUTHOR AND CHEF MOLLY BAZ (BAHZ) WILL BE ON A SPECIAL EDITION OF ITS SPECIAL K CEREAL AS PART OF ITS “SPECIAL FOR A REASON” CAMPAIGN.
BAZ RECENTLY MADE HEADLINES AFTER A BILLBOARD OF HER PROMOTING A BREASTFEEDING SUPPLY COMPANY WAS REPORTEDLY PULLED OUT OF ROTATION IN NEW YORK’S TIMES SQUARE.
KELLOGG’S SAYING AS PART OF THEIR COLLABORATION WITH BAZ THE CEREAL GIANT WILL BE DONATING 25 THOUSAND DOLLARS TO THE UNITED WAY.
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