SINCE WHEN DOES DECEMBER MEAN A DROP IN HOLIDAY SHOPPING?
SHOCKINGLY, RETAIL SALES WERE DOWN 1.9% FOR THE MONTH, MUCH STEEPER THAN THE POINT-1% DROP ANALYSTS EXPECTED.
THAT’S COMPARED TO SALES IN NOVEMBER.
ONLINE STORES TOOK THE BIGGEST HIT IN DECEMBER – PLUNGING 8.7% FROM THE MONTH BEFORE.
NOW THERE’S A COUPLE OF THINGS AT PLAY HERE.
THE DROP IN SHOPPING HAPPENED THE SAME TIME OMICRON STARTED TO SURGE. THE LAST TIME THERE WAS A DROP IN RETAIL SALES BEFORE THIS – DELTA WAS COMING INTO PLAY.
AND THE OTHER THING IS – WE’VE BEEN WARNING FOR MONTHS TO GET YOUR HOLIDAY SHOPPING DONE EARLY BECAUSE OF SUPPLY CHAIN ISSUES.
ALL SIGNS POINT TO AMERICANS TAKING THAT ADVICE.
DECEMBER MAY HAVE BEEN A SLOWER MONTH BUT RETAIL SALES ROCKED 2021 AS A WHOLE, UP 19.3 PERCENT FROM 2020.
I’M SDR FROM NY IT’S JB