SIMONE DEL ROSARIO:
POWERFUL COMPANIES TEND TO WANT TO DOMINATE THEIR INDUSTRIES. BUT FOR THE SAKE OF COMPETITION, SOME TACTICS ARE OFF LIMITS. WHEN COMPANIES PUSH IT TO THE EDGE, OR OVER, THEY WIND UP IN COURT. WE’VE GOT THE BIGGEST STORIES HAPPENING IN ANTITRUST IN THIS WEEK’S FIVE FOR FRIDAY.
AT NUMBER FIVE, HORROR AUTHOR STEPHEN KING – THE MIND BEHIND THE SHINING, IT, CARRIE, PET SEMATARY, AND THE SHAWSHANK REDEMPTION – HE TESTIFIED TUESDAY IN A CASE AGAINST HIS OWN PUBLISHER’S $2.2 BILLION MERGER WITH PENGUIN RANDOMHOUSE. THE AUTHOR SAYS THE CONSOLIDATION WOULD HURT UP AND COMING WRITERS AND WITH SO FEW MAJOR PLAYERS IN PUBLISHING, NEGOTIATIONS WOULD BE LIKE QUOTE: “A HUSBAND AND WIFE BIDDING AGAINST EACH OTHER FOR A HOUSE. IT’S A LITTLE BIT RIDICULOUS.”
LET’S PUT GOOGLE’S ANTITRUST WOES AT NUMBER 4. JUST GOOGLE’S FACING LAWSUITS FROM NEARLY EVERY STATE… OVER ITS DOMINANCE IN ONLINE ADS, AND THE WAY IT HANDLES ITS SEARCH ENGINE…TO MONOPOLIZATION IN ITS APP STORE, (EPIC GAMES AND MATCH LOGO OVER BLURRED GAMEPLAY VIDEO) FEATURING CHALLENGES FROM FORTNITE MAKER EPIC GAMES AND DATING APP “MATCH.” BASICALLY, THEY’RE GETTING IT FROM ALL DIRECTIONS, AND WHILE GOOGLE REPORTEDLY OFFERED TO SPLIT OFF SOME OF THAT AD BUSINESS TO THWART OFF LEGAL ACTION, THE DOJ TURNED THEM DOWN.
NUMBER THREE IS CONGRESS’ FAILED ATTEMPT TO TAKE ON BIG TECH. THERE’S A BILL READY TO MOVE FORWARD IN THE SENATE THAT WOULD TAKE AIM AT EXACTLY WHAT GOOGLE IS BEING ACCUSED OF WITH AD SALES. AS AMAZON AND APPLE ARE ALSO TARGETS. BUT, ALAS, SENATOR AMY KLOBUCHAR THIS WEEK SAID HER BILL WOULDN’T GET A VOTE BEFORE THE AUGUST RECESS, TAKING A BACKSEAT TO THE BUDGET. AND WITH MIDTERMS COMING UP, CHANCES IT SEES THE LIGHT OF DAY IN THIS CONGRESS ARE SLIM.
OK. TECH IS THE CURRENT HOT TARGET IN ANTITRUST, BUT HEALTHCARE IS A REPEAT OFFENDER. THAT’S WHY THE DOJ’S LAWSUIT TO STOP THE $13 BILLION MERGER BETWEEN UNITEDHEALTH AND CHANGE HEALTHCARE IS OUR NUMBER 2. THE DOJ CLAIMS THE DEAL GIVES UNITED, WHICH OWNS THE NATION’S LARGEST INSURER, ACCESS TO MOST OF ITS RIVAL’S DATA. IN OPENING ARGUMENTS THIS WEEK, UNITED DOWNPLAYED THE CONCERNS, SAYING ACTUALLY, THEY ALREADY HAVE THE DATA.
OUR NUMBER ONE SPEAKS TO THE CHANGING TIDES OF ANTITRUST. THE FTC IS SUING FACEBOOK PARENT COMPANY META TO STOP ITS ACQUISITION OF VIRTUAL REALITY FITNESS STARTUP WITHIN. THIS IS ROUGHLY A $400 MILLION DEAL. KINDA SMALL POTATOES. BUT FTC CHAIR LINA KHAN HAS MADE IT HER GOAL TO MAKE SURE ANTITRUST ISN’T ONLY ABOUT HUGE MERGERS. IN FACT, SHE REPORTEDLY OVERRULED HER STAFF WHO DID NOT WANT TO MOVE FORWARD WITH THE SUIT. SHE’S THE BOSS.
AT LEAST THEY DIDN’T TRY TO STOP THE MERGER OF PEANUT BUTTER AND CHOCOLATE. THAT’S A REESE’S REFERENCE TWO WEEKS IN A ROW. SEE IF I CAN MAKE IT THREE NEXT WEEK! THAT’S YOUR FIVE FOR FRIDAY. I’M SIMONE DEL ROSARIO AND IT’S JUST BUSINESS.