David Pakman Host of The David Pakman Show
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Opinion

Media gatekeepers falling down as online news influencers rise

David Pakman Host of The David Pakman Show
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The Washington Post lost over 10% of its paid subscription base after owner Jeff Bezos vetoed the editorial board’s presidential endorsement for Vice President Kamala Harris. MSNBC’s “Morning Joe” program lost one-quarter of its audience after news got out that the show’s hosts had traveled to Mar-a-Lago following President-elect Trump’s victory to privately discuss a “resetting of communications” between the future president and left-leaning journalists. Between one-quarter and one-half of all CNN and MSNBC viewers tuned out after the November 2024 elections overall.

Meanwhile, over one-fifth of U.S. adults now report that they regularly receive their news from “news influencers” on social media, even though a majority of online influencers don’t verify their information before sharing or publishing.

Watch the video above as Straight Arrow News contributor David Pakman reviews what he says is happening in this new age of independent media and what he thinks these developments might indicate for the future of news and information.


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The following is an excerpt from the above video:

There does seem to be an exodus happening from corporate news media where people are tired and disillusioned, but more importantly, they’re realizing, “I don’t know that corporate media is where the truth lives in general anymore.” And this is making me feel like actually, we’re doing well, and people seem to be realizing it is independent media where the future is now. I’m not saying anything particularly groundbreaking here, because we’ve seen for a while that the networks seem unsure as to what is the right way forward for us. They want to access power rather than challenge it. We saw it with Joe and Mika’s “Morning Joe” pilgrimage down to Mar-a-Lago. But more people seem to be catching on that the shiny graphics and that there’s a logo that spins and says “live” and “breaking news,” it doesn’t necessarily mean that what you really want are corporate media pundits recycling the same talking points 24/7. That seems to be losing its grip.

The good news is here that lot of those viewers, I believe, are going to come to us in independent media, rather than go back to cable. They’re going to come to creators who aren’t beholden to corporate sponsors or dictated by party lines, where they can say, or I can say, “Hey, here’s where I agree with one side or the other, or they’re both lying to you,” or whatever the case may be. That is different than just, “I’m taking a break from CNN, and Jan. 20 I’m going right back to it.” It’s more than a temporary ratings dip, and it’s part of this longer-term trend where the gatekeepers of old-school media aren’t as relevant anymore. And I think that overall, this is a very good thing.

All right, I want to talk about the mass exodus that is happening from corporate news media since the election. There’s about three different parts to it that I think are important to mention. Number one, what’s happening on independent media? Well, I told you, in the few days following the election that shows like mine, started seeing a decline in subscribers. It ended up being temporary, lasted somewhere between two and three days, and has since recovered and kind of gone to new record highs. On corporate media, there is C N N at least as far as cable news is concerned, we’ve got C N N, M, S n, b, c and Fox. Comparatively speaking, Fox is doing the best. MSNBC and CNN have seen significant ratings declines, and this is raising questions about, is this the end of cable news? Is this a temporary post election law? Is this about the losers going home to lick their wounds versus the winners rallying around Fox News. I think there’s a lot of interesting stories here to talk about. It is not rare for there to be a post election kind of drop off. The losers do kinda go and lick their wounds for a little bit. The winners will take their victory lap, and they’ve been taking their victory lap. I’m seeing it on social media as well. And then you’ll see a little bit of a tune out where people say, I don’t know that I need to be consuming this stuff as frequently as I was at some point, but I believe that there’s more to it this time around. This is more than just let me take my normal quick break from politics and then everything goes back to the way it was. There does seem to be an exodus happening from corporate news media where people are tired and disillusioned, but more importantly, they’re realizing, I don’t know, that corporate media is where the truth lives in general anymore, and this is making me feel like actually, we’re doing well, and people seem to be realizing it is independent media where the future is now. I’m not saying anything particularly groundbreaking here, because we’ve seen for a while that the networks seem unsure as to what is the right way forward for us. They want to access power rather than challenge it. We saw it with Joe and Mika’s Morning Joe pilgrimage down to mar a Lago. But more people seem to be catching on that the shiny graphics and that there’s a logo that spins and says live and breaking news, it doesn’t necessarily mean that what you really want R corporate media pundits recycling the same talking points 24/7 that seems to be losing its grip with the good news. Here is a lot of those viewers, I believe, are going to come to us in independent media, rather than going back to cable, they’re going to come to creators who are beholden to corporate sponsors or dictated by party lines, where they can say, or I can say, hey, here’s where I agree with one side or the other, or they’re both lying to you, or whatever the case may be. That is different than just I’m taking a break from CNN and january 20, I’m going right back to it. It’s more than a temporary ratings dip, and it’s part of this longer term trend where the gatekeepers of old school media aren’t as relevant anymore. And I think that overall, this is a very good thing. What’s the caveat? The caveat, as I’ve told my fellow liberal friends, the caveat is that I’m all for more independent media. That’s what I do. I’m all for growing the pie, the share of people who get their news from us rather than c, n, n, for example, R comment, their commentary from us, I should better say the problem for the left is that the right is way better at it. The right is far better funded when it comes to independent media, with organizations like the daily wire Turning Point USA, with both media and in person events, we don’t really have anything like that on the left. And so there are, there is a goal of building it and the risk right now, you know the the first challenge, so to speak, was, how do we get people to consider turning something like The David Pakman Show on rather than just flipping to CNN or MSNBC or Fox or whatever you normally watch? That was the first hurdle. That hurdle, to a great degree, has been cleared. Now the hurdle becomes people are accepting independent media as the place to get this sort of content. We don’t want the right to just absolutely crush and destroy so whether it’s a consortium, what, there’s so many different ways it could be done, but the point is, we can’t let them now run away with what we were actually trying to do all along, which is get more people to tune into our stuff. Finally, there are sort of questions as to whether any independent media shows would be big enough to get on the radar of Trump such that he. Might try to shut us down. I think the answer, as far as Trump is concerned, is no, but there is no doubt that there are people that Trump has nominated whose staffers certainly are aware of the adversarial left wing shows to Trump. And so there is some concern there will they now start targeting independent media because it’s gotten so big that remains to be seen. I.

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