337,000 people click on Taylor Swift’s Vote.gov link on Instagram

Karah Rucker

TAYLOR SWIFT’S ENDORSEMENT OF VICE PRESIDENT KAMALA HARRIS 

LED TO A SPIKE IN TRAFFIC AT THE VOTER INFORMATION WEBSITE “VOTE DOT GOV” –

THE SITE SWIFT IS KNOWN FOR DIRECTING HER FOLLOWERS to IN ANY PAST POLITICAL CALLS TO ACTION.

LESS THAN 24 HOURS AFTER POSTING HER ENDORSEMENT ON INSTAGRAM –

VOTE DOT GOV page RECEIVED MORE THAN 330 THOUSAND VISITS.

ACCORDING TO THE GENERAL SERVICES ADMINISTRATION, SWIFT’S CUSTOM LINK TO VOTE.GOV DROVE OVER 338,000 VISITS BY WEDNESDAY AFTERNOON.

SWIFT MADE HER ENDORSEMENT JUST MINUTES AFTER THE DEBATE BETWEEN HARRIS AND FORMER PRESIDENT DONALD TRUMP –

SHARING IT WITH HER 283 MILLION INSTAGRAM FOLLOWERS. 

HER POST, WHICH GARNERED MORE THAN 9.6 MILLION LIKES, URGED FOLLOWERS TO REGISTER TO VOTE AND CONDUCT THEIR OWN RESEARCH ON CANDIDATES.

VOTE DOT GOV PROVIDES INFORMATION ON VOTING RIGHTS, REQUIREMENTS, AND REGISTRATION BUT DOES NOT DIRECTLY REGISTER VOTERS. 

THERE’S BEEN MUCH ANTICIPATION AROUND THE SUPERSTAR’S POTENTIAL INVOLVEMENT IN THE 2024 ELECTION.

MONTHS PRIOR TO THE ENDORSEMENT – A NEWSWEEK POLL ASKED PEOPLE WHETHER WHO SWIFT ENDORSES WOULD IMPACT THEIR VOTE.

18 PERCENT OF VOTERS SAY THEY’RE MORE LIKELY TO SUPPORT THE CANDIDATE SWIFT CHOOSES.

17 PERCENT SAY THEY’RE LESS LIKELY TO VOTE FOR WHOEVER SHE ENDORSED.

55 PERCENT SAID HER ENDORSEMENT WOULDN’T SWAY THEIR POLITICAL OPINIONS.

BUT WHEN BROKEN DOWN BY AGE GROUP –

30 PERCENT OF GEN Z AND MILLENNIAL VOTERS SAID THEY WOULD ALIGN THEIR VOTE WITH POP ICON.

HISTORICALLY, SWIFT’S ENDORSEMENTS HAVE LEANED DEMOCRATIC. 

IN 2018, SHE SUPPORTED SEVERAL DEMOCRATIC CANDIDATES IN TENNESSEE, INCLUDING FORMER GOVERNOR PHIL BREDESEN AND CONGRESSMAN JIM COOPER. BREDESEN LOST HIS RACE, BUT COOPER WON. 

IN THE 2020 PRESIDENTIAL ELECTION, SHE ENDORSED THE BIDEN-HARRIS TICKET WITH A POST ON X.

SWIFT’S IMPACT ON VOTER REGISTRATION WAS SIGNIFICANT THEN TOO. 

HER 2020 CALL TO ACTION ON INSTAGRAM LED TO 35,000 NEW REGISTRATIONS, WHILE A SIMILAR EFFORT IN 2019 RESULTED IN 65,000 NEW SIGN-UPS IN JUST ONE DAY.

WHILE THE NEWSWEEK POLL SUGGESTS MANY OF HER FOLLOWERS PREFER TO KEEP ENTERTAINMENT AND POLITICS SEPARATE –

OTHER CELEBRITIES ARE APPLAUDING SWIFT – NOT NECESSARILY FOR HER CHOICE OF CANDIDATE – BUT FOR ENCOURAGING PEOPLE TO VOICE THEIR VOTE.

THAT INCLUDES WNBA STAR CAITLIN CLARK WHO “LIKED” SWIFT’S POST ON INSTAGRAM.

WHEN ASKED ABOUT IT BEFORE WEDNESDAY NIGHT’S GAME – SHE DIDN’T SHARE WHO SHE’S VOTING FOR FOR PRESIDENT – BUT SAYS THE BIGGEST THING SHE CAN DO WITH HER PLATFORM IS ENCOURAGE PEOPLE TO VOTE – AND SAYS THAT’S “THE SAME THING TAYLOR DID” –

ADDING SHE ENCOURAGES FANS TO “EDUCATE” THEMSELVES ON THE CANDIDATES AND POLICIES THEY’RE SUPPORTING.

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