THE FALLOUT FOR THE WASHINGTON POST CONTINUES FOLLOWING A HIGH-PROFILE DECISION TO NOT ENDORSE A PRESIDENTIAL CANDIDATE.
THE NUMBER OF THOSE CANCELING THEIR SUBSCRIPTIONS – NOW ROUGHLY 10-PERCENT OF THE PAPER’S TOTAL.
THE UPDATED NUMBERS COME AS WE LEARN NEW DETAILS ABOUT THE ACTIONS OF OWNER JEFF BEZOS LEADING UP THE DECISION.
REPORTS SHOW BEZOS MADE THE FINAL CALL AFTER SEEING THE HARRIS ENDORSEMENT DRAFT… BREAKING A MAJOR TRADITION WITH THE PUBLICATION AND LEADING TO THREE OF THE EDITORIAL STAFF RESIGNING FOLLOWING THE DECISION. BEZOS LATER DEFENDED THE MOVE IN A PUBLISHED LETTER… STATING THAT ENDORSEMENTS ARE NOT EFFECTIVE, AND CAN POTENTIALLY DAMAGE THE PAPER’S JOURNALISTIC INDEPENDENCE.
THE OWNER’S INVOLVEMENT IN THE CRISIS BECAME ALL THE MORE CONTROVERSIAL WHEN IT WAS REVEALED THAT, RATHER THAN STAYING TO HELP MANAGE THE FALLOUT, HE WAS CELEBRATING KATY PERRY’S 40TH BIRTHDAY IN EUROPE ALONGSIDE HIS FIANCÉE LAUREN SANCHEZ. TABLOIDS PICKED UP SANCHEZ’S INSTAGRAM POSTS, SHOWING THE COUPLE ON A LUXURY GETAWAY… EVEN SKYDIVING IN AMSTERDAM WITH ORLANDO BLOOM… RAISING QUESTIONS ABOUT BEZOS’ COMMITMENT TO GUIDING THE POST THROUGH THIS PIVOTAL MOMENT.
THE TIMING COULD NOT HAVE BEEN WORSE FOR THE WASHINGTON POST, WHICH HAD RECENTLY EXPERIENCED A RESURGENCE IN SUBSCRIPTIONS, PARTICULARLY FOLLOWING JOE BIDEN’S EXIT FROM THE RACE AND KAMALA HARRIS’ HEAD-TO-HEAD AGAINST DONALD TRUMP. THE SUBSCRIBER LOSSES, NOW TALLYING MORE THAN A QUARTER-MILLION, ARE PROJECTED TO CAUSE A FINANCIAL SHORTFALL. THIS, IN TURN, IS EXPECTED TO IMPACT FUTURE PROJECTS LIKE THE “THIRD NEWSROOM” INITIATIVE… AN EXPANSION THE POST WAS PLANNING TO BOLSTER ITS EDITORIAL REACH. ALREADY, THE PAPER HAS FACED ROUNDS OF CUTS AND A SIGNIFICANT TALENT DRAIN IN RECENT YEARS.
MEANWHILE, OTHER NEWS ORGANIZATIONS HAVE SEIZED ON THE POST’S CONTROVERSY TO ATTRACT NEW READERS. THE GUARDIAN REPORTED RECEIVING NEARLY 2 MILLION DOLLARS IN PLEDGES FROM READERS IN A SINGLE DAY AFTER IT PROMOTED ITS COMMITMENT TO SUPPORTING HARRIS. OUTLETS LIKE THE ATLANTIC AND VOX HAVE ALSO REACHED OUT TO FRUSTRATED POST READERS, USING THE MOMENT TO BUILD THEIR OWN SUBSCRIBER BASE.
IN RESPONSE, BEZOS HIMSELF PUBLISHED A STATEMENT DEFENDING THE CHANGE. WHILE HE ADMITTED THE TIMING WAS POOR AND ADDED THAT THE DECISION SHOULD HAVE BEEN ANNOUNCED SOONER, HIS WORDS DID LITTLE TO EASE CONCERNS ABOUT THE POST’S FUTURE UNDER HIS LEADERSHIP.
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FOR STRAIGHT ARROW NEWS… I’M LAUREN TAYLOR.