Cyber Monday pulls in record $13.3 billion in sales

Your chances to get some of the deepest discounts of the holiday shopping season have passed with Cyber Monday now in the books. Consumers took full advantage, collectively spending a record $13.3 billion online during Cyber Monday. 

Adobe Analytics said that’s up 7.3% from last year and surpassed projections of $13.2 billion in sales. The company said between the peak hours of 8 p.m. and 10 p.m. alone, people spent a combined $15.8 million every 60 seconds. 

“Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of bigger-than-expected discounts in categories such as electronics (peaking at 30.1% off listed price), toys (26.1%), apparel (23.2%), televisions (21.8%), and computers (21.5%),” Adobe said.

Adobe said “buy now, pay later” plans were quite popular, accounting for more than $991 million worth of Cyber Monday spending.

The company said toys were the clear winner on Cyber Monday, with online sales growing 680% compared to an average day in October 2024. 

Other interesting facts include: 57% of online sales came through a mobile device, representing $7.6 billion in spend; traffic to retail sites from chat bots (shoppers clicking on a link to a retail site) increased by 1,950% compared to the year prior; and there was record online spending on Thanksgiving Day of $6.1 billion, up 8.8% from last year.

Adobe said deals will continue in the weeks leading up to Christmas, but will come down from their Cyber Monday peak. Adobe said shoppers can still find good bargains through the month in computers (peaking at 18% off listed price), toys (18%), electronics (17%), televisions (17%), apparel (17%), sporting goods (16%), and appliances (14%).