Harris-Walz campaign quickly capitalizes on Swift endorsement with new merch

Sep 11

Lauren Taylor Reporter

By Lauren Taylor (Reporter), Jack Henry (Video Editor)

This report was created with support from enhanced software.

The Harris-Walz campaign didn’t hesitate to capitalize on the endorsement of billionaire pop star Taylor Swift Tuesday, Sept. 10. The singer endorsed Vice President Kamala Harris on Instagram immediately following Tuesday night’s presidential debate.

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In less than an hour, the campaign launched Swift-style merchandise for sale on its website, offering “Harris-Walz friendship bracelets,” priced at $20 for a pack of two. The bracelets feature beads that spell out “Harris-Walz 2024,” and by Wednesday morning, the bracelets were sold out.

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A post shared by Taylor Swift (@taylorswift)

All purchases of the bracelets contribute to the Harris Victory Fund.

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Harris played Swift’s song “The Man” at a post-debate appearance to leverage the endorsement.

Former President Donald Trump called into Fox’s “Fox & Friends” program Wednesday morning and was asked about Swift’s endorsement of Harris.

“I was not a Taylor Swift fan,” Trump said. “It was just a question of time. You couldn’t possibly endorse Biden. You look at Biden, you couldn’t possibly endorse him. But she’s a very liberal person, she seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace.”

In 2020, Swift endorsed President Joe Biden.

In Swift’s 2024 endorsement post, she urged voters to register to vote and do their own research on the issues.

Tags: 2020 elections, 2024 Elections, Donald Trump, Election, Joe Biden, Kamala Harris, Taylor Swift, Tim Walz

[LAUREN TAYLOR]

The Harris-Walz campaign didn’t hesitate to capitalize on the endorsement of billionaire pop-star Taylor Swift Tuesday night.

The singer endorsed Vice President Kamala Harris on Instagram immediately following Tuesday night’s presidential debate.

In less than an hour, the campaign launched Swift-style merchandise for sale on its website, offering ‘Harris-Walz Friendship Bracelets’, priced at $20 for a pack of two.

The bracelets feature beads that spell out “Harris-Walz 2024” and by Wednesday morning – the bracelets were sold out.

All purchases of the bracelets contribute to the Harris Victory Fund.

Harris played Swift’s song ‘The Man’ at a post-debate appearance, to leverage the endorsement.

Trump called into Fox’s ‘Fox & Friends’ program Wednesday morning – and was asked about Swift’s endorsement of Harris.

[DONALD TRUMP]

“I was not a Taylor Swift fan. It was just a question of time. You couldn’t possibly endorse Biden. You look at Biden, you couldn’t possibly endorse him. But she’s a very liberal person, she seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace.”

[LAUREN TAYLOR]

In Swift’s endorsement post, she urged voters to register to vote and do their own research on the issues.

For SAN, I’m LAUREN TAYLOR.