It’s ‘Augtober’ and pumpkin spice is making an early comeback

HAPPY AUG-TOBER!

WHAT’S AUG-TOBER, YOU MAY ASK?

IT’S THE START OF PUMPKIN SPICE SEASON. 

DESPITE STILL DEALING WITH AUGUST’S SWELTERING SUMMER TEMPERATURES… MORE AND MORE BUSINESSES ARE STARTING TO ROLL OUT THEIR FALL FAVORITES – LIKE IT’S OCTOBER.

FOR EXAMPLE – KRISPY KREME HAS ALREADY STARTED SELLING  ITS PUMPKIN SPICE LATTES AND DONUTS. 

AND WHILE STARBUCKS – THE O-G OF PUMPKIN SPICE LATTES – HASN’T ADDED THEM BACK TO THEIR MENU YET… THEY TEND TO DO IT AROUND THE LAST WEEK OF AUGUST, HISTORICALLY. 

DUNKIN’ HAS ALSO BEEN DROPPING ITS FALL MENU EARLIER AND EARLIER IN AUGUST EACH YEAR. 

LAST YEAR, AMERICA WAS RUNNING ON ITS PUMPKIN SPICE BY AUGUST 16-TH.

AND IF YOU’RE LOOKING FOR SOMETHING A LITTLE MORE SUBSTANTIAL, YOU’LL HAVE TO WAIT A LITTLE LONGER – WHEN IHOP DROPS  ITS PUMPKIN SPICED MENU ON SEPTEMBER 1-ST. 

NIELSEN DATA SHOWS AMERICANS SPEND MORE THAN 500 MILLION DOLLARS ON PUMPKIN SPICE PRODUCTS EACH YEAR.

THE POPULAR SEASON COMES AMID A PARTICULARLY TENSE FINANCIAL ENVIRONMENT – AS UNEMPLOYMENT SOARS, HIGH PRICES PERSIST, AND BUDGET-CONSCIOUS CONSUMERS PULL AWAY FROM FAST FOOD. 

BUT IT REMAINS TO BE SEEN IF GETTING A JUMP ON THE FALL SEASON WILL LEAD TO HIGHER OVERALL PROFITS… OR JUST SPREAD THEM OUT MORE THINLY OVER TIME.