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Kohl’s becomes latest to face boycott calls over LGBTQ+ support

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Media Landscape

MediaMiss™This story is a Media Miss by the left as only 13% of the coverage is from left leaning media. Learn more about this data
Left 13% Center 13% Right 75%
Bias Distribution Powered by Ground News

After Bud Light and Target faced boycott calls for supporting the LGBTQ+ community, the same has begun to happen to Kohl’s. The department store chain has been criticized for selling a “Baby Sonoma Bodysuit” with a trans-inclusive pride flag on it. Kohl’s also sells t-shirts with rainbow colors on them.

According to Straight Arrow News’ Media Miss tool and Ground.News, most of the news outlets covering this story are right-leaning or right outlets. Only one is on the left. Examples of headlines for this story include “Kohl’s faces Target-style boycott over pride month onesies” on the left, and “‘Another company needing Bud-Lighting’: Kohl’s ripped for infant LGBT merchandise” on the right.

Tweets expressing concern over the clothing items led to #BoycottKohls trending on social media.

“We are sick and tired of #Pride this and #Trans that. They make up much less than 1% of the population. 50% of #Democrats and 99% of #Republicans do not support #wokeness. You stupid companies are alienating 75% of the #American audience,” one person tweeted. Another added “if they hold the line I’m done with them & I’ve been a card carrying customer for 20+ years but this is beyond belief but if they want to continue down the WOKE road & cater to the few losing the many then @Kohls needs to face same as #BudLight & #Target.”

The boycott calls over the LGBTQ+ clothing could be the beginning of a snowball that has serious economic consequences for Kohl’s. Bud Light and Target have already experienced those consequences.

Last week, a report estimated Anheuser-Busch Inbev’s market value had plunged nearly $16 billion since April 1.

Meanwhile, Target lost $10 billion in market capitalization in just 10 days after the backlash.

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FIRST — IT WAS BUD LIGHT.

THEN — IT WAS TARGET.

NOW KOHL’S IS FACING BOYCOTT CALLS FOR SUPPORTING THE L-G-B-T-Q-PLUS COMMUNITY.

LET’S TAKE A LOOK AT THE MEDIA LANDSCAPE FOR THIS STORY.

AS YOU CAN SEE — MOST OF THE NEWS OUTLETS COVERING IT ARE ON THE RIGHT — AND ONLY ONE IS ON THE LEFT.

HERE ARE EXAMPLES OF SOME OF THE HEADLINES.

ON THE LEFT — “KOHL’S FACES TARGET-STYLE BOYCOTT OVER PRIDE MONTH ONESIES”.

ON THE RIGHT — “‘ANOTHER COMPANY NEEDING BUD-LIGHTING’: KOHL’S RIPPED FOR INFANT L-G-B-T MERCHANDISE.”

THE DEPARTMENT STORE CHAIN HAS BEEN CRITICIZED FOR SELLING A BABY SONOMA BODYSUIT WITH A TRANS-INCLUSIVE PRIDE FLAG.

KOHL’S ALSO SELLS T-SHIRTS WITH RAINBOW COLORS ON THEM.

TWEETS EXPRESSING CONCERN OVER THE CLOTHING ITEMS LED TO THE HASHTAG BOYCOTT KOHLS TO BEGIN TRENDING ON SOCIAL MEDIA.

IT COULD BE THE BEGINNING OF A SNOWBALL THAT HAS SERIOUS ECONOMIC CONSEQUENCES FOR THE COMPANY.

IT’S ALL READY HAPPENED FOR BUD LIGHT AND TARGET.

LAST WEEK — A REPORT ESTIMATED ANHEUSER-BUSCH INBEV’S MARKET VALUE HAD PLUNGED NEARLY 16 BILLION DOLLARS SINCE APRIL FIRST.

MEANWHILE TARGET LOST 10 BILLION DOLLARS IN MARKET CAPITALIZATION IN JUST TEN DAYS AFTER THE BACKLASH IT RECEIVED.