Meta offering $5K bonuses, verified badges to creators on other platforms
By Kennedy Felton (Lifestyle Correspondent/Producer), Harry Fogle (Video Editor)
Meta is giving creators a chance to turn their content into cash. The company is now offering $5,000 bonuses to select creators who post on Instagram and Facebook over three months.
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In addition to the bonuses, Meta is offering creators a free trial of Meta Verified. Normally, the verified badge comes with a monthly cost ranging from $15 to $120. This sought-after blue checkmark provides exclusive features that help accounts stand out.
Creators who already have a presence on other platforms can access these bonuses and perks.
An answer to TikTok’s CapCut
Meta’s latest initiative comes amid growing uncertainty surrounding TikTok in the U.S. Instagram head Adam Mosseri announced a new app called “Edits,” set to launch next month.
“Edits” is seen as Meta’s response to CapCut, a popular video editing app owned by TikTok’s parent company, ByteDance. If TikTok fails to reach an agreement with U.S. regulators by the 75-day deadline announced Monday, Jan. 20, CapCut and other related apps could face removal from the U.S. market.
[KENNEDY FELTON]
It’s time for creators to turn their Meta posts into paychecks! The company is now offering $5,000 bonuses over three months for creators who post on Instagram, Reels, and Facebook.
By sharing content to those apps, creators also gain access to Facebook’s content monetization program – where they can earn even more money for their posts. And as another perk, creators will also get access to a free trial of Meta Verified.
Normally, a verified badge comes with a price tag – anywhere from $15 to $120 a month. And with it, users get exclusive features that make their accounts stand out. These bonuses are available for creators who already have a presence on other apps.
This move comes amid other attempts to lure users from other platforms – including TikTok which remains under scrutiny in the U.S. for its ties to China’s government. On Sunday, Instagram head Adam Mosseri announced a new app called Edits which is set to release next month.
“It’s hoping not to just be an editing tool but a full suite of creative tools who are passionate about making videos on your phone.”
This new app could be Meta’s answer to CapCut – the popular video editing app from TikTok’s parent company ByteDance. If TikTok fails to reach an agreement with U.S. regulators by the 75-day deadline, apps like CapCut could disappear along with it.
From monetization bonuses to new features, Meta is making big moves that either mimic or compete directly with TikTok.
Media Landscape
See who else is reporting on this story and which side of the political spectrum they lean. To read other sources, click on the plus signs below. Learn more about this dataBias Distribution
Left
TikTokers offered $5,000 to join Facebook and Instagram
Click to see story on BBC NewsTrump’s decree for TikTok shows his willingness to evade laws and keep the app in limbo, say legal experts
Click to see story on KIFIEl decreto de Trump para TikTok muestra su voluntad de eludir las leyes y mantener la app en el limbo, dicen expertos legales
Click to see story on KVIAMeta offers creators $5,000 to join Facebook and Instagram amid TikTok uncertainty
Click to see story on Sky News UKLivestream app Favorited, a new TikTok alternative, gets backing from a16z
Click to see story on TechCrunchMeta is luring TikTok creators with up to $5,000 in bonuses to switch to Facebook and Instagram
Click to see story on FortuneEl decreto de Trump para TikTok muestra su voluntad de eludir las leyes y mantener la app en el limbo, dicen expertos legales
Click to see story on KEYTEl decreto de Trump para TikTok muestra su voluntad de eludir las leyes y mantener la app en el limbo, dicen expertos legales
Click to see story on KMIZInstagram Looks to Attract TikTokers With Cash
Click to see story on The InformationRight
Untracked Bias
Facebook Wants to Buy TikTokers. How Much Is It Paying?
Click to see story on Business Insider (Poland)Instagram courts TikTok stars during turbulent times
Click to see story on UpstractInstagram courts TikTok stars during turbulent times
Click to see story on Yen.com.gh – Ghana news.Instagram courts TikTok stars during turbulent times
Click to see story on FOX 28 SpokaneInstagram Shifts Strategy to Compete with TikTok Amid Controversial Changes
Click to see story on digitalmarketreports.comInstagram launches Edits and other new tools in the midst of the TikTok crisis – LJA Aguascalientes
Click to see story on LJA AguascalientesInstagram Is Trying To Poach TikTokers
Click to see story on PassionfruitTrying to lure influencers: Meta offers thousands of dollars to creators who will move from TikTok
Click to see story on Israel HayomMeta Throws $5K at Creators to Steal the Spotlight from TikTok
Click to see story on Baller AlertMeta wants to poach video makers from TikTok via a bonus program
Click to see story on stadt-bremerhaven.deTrump’s decree for TikTok shows his willingness to evade laws and keep the app in limbo, say legal experts
Click to see story on noticiasya.comInstagram Copy to TikTok: Reels Strengthens in the #US User Attention War
Click to see story on laregaderaweb.comHow Meta is Trying to Bring TikTok Users to Instagram
Click to see story on EminetraBreakthrough Bonus: Meta’s $5,000 Incentive for TikTok Creators
Click to see story on metricool.comStraight to your inbox.
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