Meta offering $5K bonuses, verified badges to creators on other platforms

[KENNEDY FELTON]

It’s time for creators to turn their Meta posts into paychecks! The company is now offering $5,000 bonuses over three months for creators who post on Instagram, Reels, and Facebook.

By sharing content to those apps, creators also gain access to Facebook’s content monetization program – where they can earn even more money for their posts. And as another perk, creators will also get access to a free trial of Meta Verified.

Normally, a verified badge comes with a price tag – anywhere from $15 to $120 a month. And with it, users get exclusive features that make their accounts stand out. These bonuses are available for creators who already have a presence on other apps.

This move comes amid other attempts to lure users from other platforms – including TikTok which remains under scrutiny in the U.S. for its ties to China’s government. On Sunday, Instagram head Adam Mosseri announced a new app called Edits which is set to release next month.

“It’s hoping not to just be an editing tool but a full suite of creative tools who are passionate about making videos on your phone.”

This new app could be Meta’s answer to CapCut – the popular video editing app from TikTok’s parent company ByteDance. If TikTok fails to reach an agreement with U.S. regulators by the 75-day deadline, apps like CapCut could disappear along with it.

From monetization bonuses to new features, Meta is making big moves that either mimic or compete directly with TikTok.