MSNBC president steps down, Maddow returns to anchor desk for Trump return

[KARAH RUCKER]

AMID FALLING RATINGS SINCE THE NOVEMBER ELECTION, M-S-N-B-C IS SHAKING THINGS UP JUST DAYS BEFORE PRESIDENT-ELECT DONALD TRUMP’S INAUGURATION.

THE NETWORK ANNOUNCING TUESDAY PRESIDENT RASHIDA JONES IS STEPPING DOWN FROM HER POSITION BUT IS STAYING ON IN AN ADVISORY ROLE THROUGH MARCH. JONES SAYS SHE’S LEAVING TO “PURSUE OTHER OPPORTUNITIES.”

SENIOR VICE PRESIDENT OF CONTENT STRATEGY REBECCA KUTLER, WHO PREVIOUSLY SPEARHEADED C-N-N-PLUS IN 2022, WILL TAKEOVER AS INTERIM PRESIDENT.

THE COMPANY ALSO REVEALED THIS WEEK RACHEL MADDOW, THE NETWORK’S MOST POPULAR HOST, IS TEMPORARILY RETURNING TO THE ANCHOR DESK FIVE DAYS A WEEK FOR TRUMP’S FIRST 100 DAYS IN OFFICE.

M-S-N-B-C WAS THE SECOND-MOST-WATCHED CABLE NEWS BEHIND FOX NEWS DURING THE PRESIDENTIAL ELECTION BUT HAS SEEN A SHARP DROP IN RATINGS SINCE NOVEMBER.

MADDOW’S SHOW IS THE STATION’S HIGHEST RATED PROGRAM BUT HAS ONLY AIRED ONCE A WEEK SINCE 2022 AFTER MADDOW ANNOUNCED SHE WAS FOCUSING ON OTHER PROJECTS.

BEGINNING NEXT WEEK, MADDOW WILL BE ON THE ANCHOR DESK MONDAY THROUGH FRIDAY WHILE CURRENT TUESDAY THROUGH FRIDAY ANCHOR ALEX WAGNER WILL BE DEPLOYED TO COVER TRUMP’S POLICIES OVER HIS FIRST 100 DAYS.

THE SHIFT COMES AS M-S-N-B-C IS HEDGING ITS BETS ON VIEWERS RETURNING WITH A HEIGHTENED INTEREST TOWARD TRUMP AS HE TAKES OFFICE FOR A SECOND TERM, ACCORDING TO THE COMPANY’S LEADERS.

MADDOW ECHOED THE SENTIMENT, TELLING U-S-A TODAY SHE BELIEVES VIEWERS WILL WANT A “FRONTLINE PERSPECTIVE” OF TRUMP’S EARLY POLICIES.

MADDOW AND WAGNER WILL RETURN TO THEIR NORMAL SCHEDULES AFTER APRIL 30TH.

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FOR STRAIGHT ARROW NEWS– I’M KARAH RUCKER.