Study: 56 of leading brands responsible for more than 50% of plastic pollution

[JACK AYLMER]

NEW REVELATIONS INTO THE GLOBAL PLASTIC POLLUTION CRISIS.

A NEW STUDY REVEALING 56 LEADING BRANDS ARE RESPONSIBLE FOR MORE THAN HALF OF THE PLASTIC POLLUTION PLAGUING THE PLANET, WITH THE COCA-COLA COMPANY THE LEADING OFFENDER.

AROUND 400 MILLION TONS OF PLASTIC WASTE ARE GENERATED ANNUALLY.

MOST OF IT ENDING UP IN LANDFILLS AND OCEANS. 

RESEARCHERS CLAIM THE EQUIVALENT OF TWO-THOUSAND GARBAGE TRUCKS FULL OF PLASTIC IS DUMPED INTO THE WORLD’S BODIES OF WATER EVERY DAY.

THE STUDY SHOWED A DIRECT RELATIONSHIP BETWEEN THE COMPANIES’ PLASTIC PRODUCTION AND THE AMOUNT OF PLASTIC BEARING THEIR NAME.

FOOD AND BEVERAGE GIANTS HAVE EMERGED AS MAJOR CONTRIBUTORS TO THE ENVIRONMENTAL CRISIS.

THE TOP FIVE GLOBAL POLLUTERS ARE COCA-COLA, PEPSICO, NESTLE, DANONE AND ALTRIA. 

IN RESPONSE TO THE FINDINGS, COCA-COLA SAID IT’S COMMITTED TO SUSTAINABILITY THROUGH ITS “WORLD WITHOUT WASTE” STRATEGY.

AIMING TO MAKE ALL PACKAGING RECYCLABLE GLOBALLY BY 2025.

AND INCORPORATE AT LEAST 50 PERCENT OF RECYCLED MATERIAL BY 2030.

ACCORDING TO A REPORT BY GREENPEACE, THE VAST MAJORITY OF PLASTIC PEOPLE USE IS NOT BEING RECYCLED.

RESEARCHERS STRESS THE NEED FOR ACTION NOW. 

ADVOCATING FOR THE PHASE-OUT OF SINGLE-USE AND SHORT-LIVED PLASTIC PRODUCTS BY MAJOR POLLUTERS TO SIGNIFICANTLY REDUCE PLASTIC POLLUTION.

MEANWHILE, NEGOTIATIONS ARE UNDERWAY FOR A GLOBAL TREATY TO COMBAT PLASTIC POLLUTION AND CURB THE ENVIRONMENTAL IMPACT OF PLASTIC WASTE.

[LUIS VAYAS VALDIVIESO]

THE MESSAGE IS CLEAR. THE WORLD IS COUNTING ON US TO DELIVER A NEW TREATY THAT WILL CATALYZE AND GUIDE THE ACTIONS AND INTERNATIONAL COOPERATION NEEDED TO DELIVER A FUTURE FREE OF PLASTIC. LET’S NOT FAIL HIM.

[JACK AYLMER]

NEGOTIATORS AT THE U-N ARE HOPEFUL A MEANINGFUL TREATY WILL BE FINALIZED IN SOUTH KOREA THIS FALL.