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‘Virtue signaling’: Zuckerberg responds to Facebook user exodus reports

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Some media reports suggest that Meta’s new policies are prompting boycotts and a potential mass exodus from Facebook and Instagram. Other reports claim Meta’s recent decisions have caused Google searches for “delete Facebook” to soar.

NBC News: “Meta’s pivot to the right sparks boycotts and calls for a user exodus.”

Forbes: “Meta Decision Sends Searches To Delete Facebook Soaring.”

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Both reports, however, have limitations in their data. The report about users searching “how to delete Facebook” relies on Google Trends data, which does not provide actual search volume numbers. As a result, it’s unclear how many people searched for ways to delete their Facebook accounts.

NBC News’ report, citing users calling for a boycott, is based on a review of what NBC News described as “hundreds of posts and comments.” This sample size is small compared to Meta’s more than 3 billion active users.

Meta CEO Mark Zuckerberg responded to the idea that people might leave over the company’s new policies in a message on Instagram’s Threads app.

“I’m counting on these changes actually making our platforms better,” Zuckerberg said. “I think Community Notes will be more effective than fact-checkers, reducing the number of people whose accounts get mistakenly banned is good, people want to be able to discuss civic topics and make arguments that are in the mainstream of political discourse, etc. Some people may leave our platforms for virtue signaling, but I think the vast majority and many new users will find that these changes make the products better.”

Zuckerberg’s recent policy changes at Meta have also raised questions from other countries about whether the changes, already implemented in the U.S., will soon be applied elsewhere.

The changes include ending fact-checking in favor of allowing users to add Community Notes to posts and loosening restrictions on certain topics, such as gender and sexual identity, which were previously not allowed for discussion on Facebook or Instagram.

Conservatives have praised these changes as a way to reduce regulations on free speech. However, some on the political left have criticized the changes, warning that they could lead to the spread of disinformation.

In Brazil, where the government is currently led by President Lula da Silva, officials have asked Meta if its newly announced policies will apply to the country. Meta responded that fact-checking will only be phased out in the U.S. for now, as the company tests its Community Notes system.

Meta also confirmed that looser restrictions on controversial topics, like debates on sexual identities, will apply in Brazil to allow for “broader conversation on topics that are part of current discussions in society.”

Brazil’s attorney general and other officials, upset over Meta’s decisions, have scheduled a hearing to discuss their next steps and whether the new policy violates the country’s human rights laws. Brazilian Communications Minister Sidonio Palmeira has said Meta’s new measures “violate fundamental rights and national sovereignty, promoting a digital Wild West.”

Zuckerberg has defended his decisions, arguing that the company’s fact-checkers were politically biased and led to excessive censorship. He also stated that Meta will continue to remove threats and content that incites violence.

The date of Brazil’s hearing has not yet been announced.

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SOME MEDIA REPORTS ARE SUGGESTING META’S NEW POLICIES ARE LEADING TO BOYCOTTS AND A POTENTIAL MASS EXODUS OFF FACEBOOK AND INSTAGRAM.

OTHER REPORTS SUGGEST META’S RECENT DECISIONS HAVE SENT GOOGLE SEARCHES TO “DELETE FACEBOOK” **SOARING.

BOTH OF THESE REPORTS – HAVE LIMITATIONS IN ITS DATA.

FOR THE REPORT ABOUT USERS SEARCHING “HOW TO DELETE FACEBOOK” WENT “SOARING” –

ITS RELIANT ON GOOGLE TREND DATA –

WHICH DOES **NOT OFFER ACTUAL “SEARCH VOLUME NUMBERS.”

WHICH MEANS WE DON’T KNOW HOW MANY PEOPLE ACTUALLY SEARCHED HOW TO DELETE THEIR FACEBOOK.

AND NBC’S REPORT CITING USERS CALLING FOR A BOYCOTT –

RELIED ON NBC NEWS’ REVIEW OF WHAT IT CALLED “HUNDREDS OF POSTS AND COMMENTS”.

BUT THAT IS A SMALL SAMPLE SIZE COMPARED TO META’S OVER 3 BILLION ACTIVE USERS. 

META CEO MARK ZUCKERBERG RESPONDED ON INSTAGRAM’S MESSAGING APP “THREADS” TO THE IDEA PEOPLE WILL LEAVE OVER META’S NEW POLICIES.

SAYING “I’m counting on these changes actually making our platforms better. I think Community Notes will be more effective than fact-checkers, reducing the number of people whose accounts get mistakenly banned is good, people want to be able to discuss civic topics and make arguments that are in the mainstream of political discourse, etc. Some people may leave our platforms for virtue signaling, but I think the vast majority and many new users will find that these changes make the products better.”

ZUCKERBERG’S RECENT POLICY CHANGES AT META HAVE ALSO LED TO QUESTIONS FROM OTHER COUNTRIES OVER WHETHER THE RECENT CHANGES ALREADY IMPLEMENTED IN THE U.S. WILL SOON BE BROADLY IMPLEMENTED TO OTHER NATIONS.

THE CHANGES – INCLUDE AN END TO FACT-CHECKING – INSTEAD – OPTING FOR USERS TO ADD COMMUNITY NOTES TO POSTS.

AND IT ALSO LOOSENS RESTRICTIONS ON CERTAIN TOPICS PREVIOUSLY NOT OPEN FOR DISCUSSION ON FACEBOOK OR INSTAGRAM – SUCH AS GENDER AND SEXUAL IDENTITY.

THESE CHANGES HAVE BEEN PRAISED BY CONSERVATIVES IN THEIR CALLS FOR REIGNING IN REGULATIONS OVER FREE SPEECH.

BUT THE CHANGES HAVE ALSO BEEN DENOUNCED BY SOME ON THE OTHER SIDE OF THE POLITICAL AISLE – AS THEY CAUTION IT COULD LEAD TO A SPREAD OF “DISINFORMATION”.

BRAZIL – A COUNTRY CURRENTLY WITH A LEFTIST GOVERNMENT UNDER PRESIDENT LULA DA SILVA –

ASKED META IF ITS NEWLY ANNOUNCED POLICIES WILL APPLY TO THEIR COUNTRY.

META RESPONDED THAT ITS FACT-CHECKING IS ONLY GOING AWAY IN THE U.S. – FOR NOW – AS THE COMPANY RUNS TESTS ON ITS “COMMUNITY NOTES” SYSTEM.

META CONFIRMED LOOSER RESTRICTIONS ON CONTROVERSIAL TOPICS SUCH AS DEBATING SEXUAL IDENTITIES – **WILL APPLY IN BRAZIL – TO ALLOW FOR “BROADER CONVERSATION ON TOPICS THAT ARE PART OF CURRENT DISCUSSIONS IN SOCIETY.”

BRAZIL’S ATTORNEY GENERAL AND OTHER LEADERS – UPSET OVER META’S DECISIONS –

DECIDED IT WOULD HOLD A HEARING TO DISCUSS THEIR NEXT STEPS –

AND WHETHER THE NEW POLICY VIOLATES THEIR “HUMAN RIGHTS LAWS”.

BRAZIL’S COMMUNICATIONS MINISTER SAYING – META’S NEW MEASURES “…violate fundamental rights and national sovereignty, promoting a digital Wild West.”

ZUCKERBERG HAS DEFENDED HIS DECISIONS.

SAYING – ITS FACT CHECKERS WERE POLITICALLY BIASED – AND LED TO “TOO MUCH CENSORSHIP.”

AND SAYS IT WILL CONTINUE TO REMOVE THREATS OR CONTENT THAT INCITES VIOLENCE.

THE DATE OF BRAZIL’S HEARING HAS NOT YET BEEN ANNOUNCED.

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