X, the company formerly known as Twitter, will officially close its San Francisco headquarters on Friday, Sept. 13, marking the end of its significant presence in the city. The closure date, which coincides with the superstitious “Friday the 13th,” adds an ironic twist to the company’s history in the Mid-Market neighborhood.
Elon Musk, who acquired the social media platform in 2022, had previously announced plans to move X’s global headquarters to Texas, citing opposition to California laws, particularly those related to gender identity in schools. Musk has also expressed concerns about safety around the San Francisco office, which he claims was plagued by crime in the surrounding area.
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Twitter moved into the expansive, 1-million-square-foot Art Deco building in 2012, with the hope that its presence would help revitalize the struggling Mid-Market district. However, following Musk’s takeover, the company underwent significant changes, including the layoff of thousands of employees, the auctioning of office furniture, and the removal of the iconic Twitter sign from the building.
With the San Francisco office shutting down, X employees will be relocated to offices in San Jose or Palo Alto. The move is part of Musk’s broader strategy to consolidate operations in Texas, where his other companies, including Tesla and SpaceX, are also based.
The decision to leave San Francisco marks the end of an era for the company that once symbolized the city’s tech boom. As X transitions to its new headquarters in Texas, the future of the iconic Mid-Market building remains uncertain.
[LAUREN TAYLOR]
FINALLY THIS MORNING … ELON MUSK’S SOCIAL MEDIA PLATFORM X WILL OFFICIALLY CLOSE ITS LONGTIME SAN FRANCISCO HEADQUARTERS IN SEPTEMBER.
EMPLOYEES WERE INFORMED OF THE CLOSURE DATE IN A MEMO SENT OUT ON THURSDAY.
THIS MARKS THE END OF AN ERA FOR THE COMPANY, WHICH HAS BEEN BASED IN SAN FRANCISCO SINCE 2006.
ELON MUSK’S DECISION TO CLOSE X’S SAN FRANCISCO HEADQUARTERS — FOLLOWS HIS EARLIER ANNOUNCEMENT —
TO MOVE OPERATIONS DUE TO A CALIFORNIA LAW HE OPPOSES.
TWITTER, WHICH MOVED INTO THE 1-MILLION SQUARE FOOT ART DECO BUILDING IN 2012 — TO HELP REVITALIZE THE MID-MARKET AREA.
THE COMPANY SAW SIGNIFICANT CHANGES AFTER MUSK’S ACQUISITION, INCLUDING MASS LAYOFFS,
THE AUCTIONING OF FURNITURE, AND THE REMOVAL OF THE TWITTER SIGN.
WITH THE OFFICE CLOSING, X EMPLOYEES WILL RELOCATE TO SAN JOSE OR PALO ALTO — AND THE GLOBAL HEADQUARTERS WILL MOVE TO TEXAS —
WHERE MUSK’S OTHER COMPANIES LIKE TESLA AND SPACEX ARE BASED.
MUSK CITED RECENT CALIFORNIA LAWS, PARTICULARLY THOSE RELATED TO GENDER IDENTITY IN SCHOOLS, AS KEY REASONS FOR RELOCATING.
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