Universities cannot fill growing demand for industrial workers

Hey everybody, Peter Zion here coming to you from a beach, a love a good beach. Today, we’re going to dip into one of the ask Peter questions, I’m going to drop that into our open ended series on things that I worry or don’t worry about. This is definitely something I do worry about. The question is in this demographic shift that we’re experiencing as populations age and shrink, what do I think is the future of higher education in the United States, and the short version is it doesn’t look very good, and things are going to have to change. So let me give you a little bit of backdrop, and then we’ll talk about the concerns. When the baby boomers started entering the workforce. In the late 60s, they discovered that their numbers were so many that they pushed down the cost of labor. This is one of the reasons why the baby boomers have a reputation for being very mobile, because they would move wherever there’s a job, they could get better pay. This is also one of the reasons why women tended to enter the workforce in this period, because they had to do so to make ends meet. But that only put more pressure on the labor market, which is why the baby boomers have the record for the highest divorce rate in our country’s history. Anyway, point is that from a financial point of view, life was kind of rough. So the belief back in the 60s 70s, and especially early 80s, was that if you wanted to get ahead, you didn’t want a blue collar job, because that’s where all the baby boomers were, you wanted a white collar job where you didn’t have to be in a factory, you didn’t have to be in construction or farming, where you can work in an office being off a doctor be a lawyer or whatnot. And so the baby boomers ruthlessly pushed their children, the millennials to go to university get a four year degree get a white collar job. And so now we have the opposite problem. We have an oversupply of white collar workers and not enough blue collar workers. So that’s the baseline. Now, we’ve got three things going on in the labor market and the educational system right now. With China approaching its end, we need to massively expand the size of the industrial plant in this country, even if you ignore all the national security concerns. That means we need to expand industrial construction spending, and do a lot more manufacturing. And almost all of those jobs are blue collar. And we haven’t been training up enough people to fill them. So we’re already in a situation where you can get a six week welding or excuse me electrical degree, and earn more money in your first month that a white collar worker can after four years of college and five years in the workforce. That’s just where we are until such time as the educational system transforms to adjust to this new reality. And it’s only going to get more intense as we go. And so if you’re looking at a four year university that’s doing traditional things, especially in the liberal arts, we already have an oversupply of labor in that space. We are just desperate for blue collar workers. So that’s number one. Your traditional liberal arts college, especially the smaller ones, are not going to have nearly the level of demand that they use to two year universities that focus on white collar jobs. Same thing to your universities that work on more technical skills. They’re going to be in very high demand. And in between, you’ve got the legacy universities, you know, your Harvard, your university of Texas’s who either have a very large endowment, or a lot of notoriety or both and will always be able to attract folks. So that’s number one. Number two is numbers. The incoming generation is no longer than millennials. The older millennials turned 45 This year, their way out of college age now, the New Kids on the Block are Generation Z or the Zoomers, and they are the smallest generation we’ve ever had. So the number of potential students that university systems can attract is simply lower than it’s been at any time in recent American history. And that means we probably have about 15% fewer students that can potentially enroll than we had before. So the competition among universities is going to be fierce for them. And a lot of universities are simply not geared for the jobs of the next 15 years. That’s number two. Number three is candidate quality. The Zoomers are loners. They don’t like to be around other people. The idea of the social experience of university is not something like Oh, I can’t wait to do that. They want to code in a closet. And that’s a different sort of job experience and a different sort of educational experience. Now, it usually takes about five years for universities to meaningfully change their curriculum because you know, students are going through a four year process right there. And if you’re talking about a state school, it can be as much as 10 years because you first have to get it through review and oftentimes the state legislature likes to weigh in, and certainly tenured faculty does. So by the time we have retooled our educational system to deal with the influx of blue collar job demand We’re now already seen, we’re are we’re going to be most of the way through this transition, and it’ll be time to switch again. So if you are an employer, you’re basically going to have to raise your own. Bring in kids who are younger than you normally would train that up within the system in order to convince them that there’s a job with a good paycheck, doing interesting things that they want to do. And the more successful companies that I have seen, who’ve been engaging in that process, aren’t starting in college or even high school, but Middle School, to make sure that their community is part of their success story.