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TikTok is putting in place new rules to limit the reach of state-affiliated media accounts that are attempting to exert influence abroad during a crucial election year.

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TikTok rolls out new rules to limit the reach of state-affiliated media accounts on its platform

TikTok announced new rules to limit the reach of state-affiliated media accounts that are attempting to exert influence abroad during a crucial election year. Accounts attempting to engage global communities on current events will be removed from the main feed. In the next weeks, state-affiliated media accounts cannot advertise outside their home country, according to TikTok. The move comes after the United States handed TikTok an ultimatum to divest from its Chinese owners or face a potential ban in the US market, based on concerns the app could be used to influence Americans.

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