US Bible Sales Jump 22% in 2024, Driven by First-Time Buyers and New Versions: Circana BookScan

Bible sales in the US have surged 22% this year, driven by first-time buyers and innovative designs. Publishers attribute the rise to anxiety, a search for hope, and targeted marketing. Despite growing secularization, 13.7 million Bibles were sold in the first 10 months of 2024. Gen Z and younger demographics are increasingly drawn to Bibles for guidance and stability.