Meta’s Threads threatens Twitter’s turf with 30 million signups and no ads, yet
Media Landscape
See who else is reporting on this story and which side of the political spectrum they lean. To read other sources, click on the plus signs below. Learn more about this dataSIMONE DEL ROSARIO: FORGET THE CAGE MATCH BETWEEN ELON MUSK AND MARK ZUCKERBERG, ZUCK’S TAKING ON TWITTER INSTEAD.
THREADS IS FAR FROM THE FIRST CHALLENGE TO TWITTER SINCE MUSK BOUGHT THE COMPANY – REMEMBER MASTODON? BUT ONE DAY IN, IT’S ALREADY LEAPS AND BOUNDS AHEAD OF THE REST.
HERE’S WHAT TO KNOW ABOUT THE BUSINESS BEHIND THE LATEST SOCIAL CRAZE.
ZUCK BOASTED 10 MILLION SIGNUPS ON META’S THREADS IN THE FIRST SEVEN HOURS OF LAUNCH, BUT HIS TARGET USER BASE HAS A B IN FRONT OF IT.
HE SAID THERE SHOULD BE A PUBLIC CONVERSATIONS APP WITH 1 BILLION PEOPLE ON IT. TWITTER HAS HAD THE OPPORTUNITY TO DO THIS BUT HASN’T NAILED IT. HOPEFULLY WE WILL.
FOR THE RECORD, TWITTER HAS ROUGHLY 400 MILLION USERS WORLDWIDE.
THREADS’ BIG LEG UP IS ITS COMPANION APP, INSTAGRAM, WHICH BOASTS MORE THAN 2 BILLION ACTIVE MONTHLY USERS. YOU CAN SIGN UP FOR THREADS USING YOUR EXISTING IG ACCOUNT.
WHEN FACEBOOK BOUGHT INSTAGRAM IN 2012 FOR $1 BILLION – A LOT OF PEOPLE QUESTIONED THE COSTLY MOVE. BUT IT TURNED OUT TO BE ONE OF FACEBOOK’S BESTS. AND TIME WILL TELL US WHETHER THREADS IS WORTH ITS WHILE.
MUSK IS LESS THAN IMPRESSED, LAUGHING AT A TWEET THAT SUGGESTS THREADS IS JUST A TWITTER COPY CAT.
BUT TWITTER’S ON SHAKY GROUND. GLOBAL AD REVENUE THIS YEAR IS ESTIMATED TO BE 28% LOWER THAN IT WAS IN 2022, AT AROUND $3 BILLION, ACCORDING TO RESEARCH FIRM INSIDER INTELLIGENCE.
AND AN EXCLUSIVE NEW YORK TIMES REPORT SAID TWITTER’S U-S ADVERTISING FOR FIVE WEEKS STARTING APRIL FIRST WAS $88 MILLION, DOWN 59% FROM A YEAR EARLIER.
MEANWHILE, META’S LOOKING AT 40 TIMES TWITTER’S AD REVENUE FOR 2023 BETWEEN FACEBOOK AND INSTAGRAM. BUT DON’T EXPECT THREADS TO BE INUNDATED BY ADS ANYTIME SOON.
ZUCK SAID THE FOCUS IS MAKING THE PRODUCT WORK WELL FIRST, GET IT ON A CLEAR PATH TO ONE BILLION PEOPLE, AND ONLY THEN THINK ABOUT MONETIZATION.
BUT AD EXPERTS SAY WHEN THAT TIME COMES, META HAS A CLEAR ADVANTAGE WITH BUILT-IN COMMERCIAL RELATIONSHIPS WITH ITS EXISTING PARTNERS.
THE COMPANY DID LOSE ONE PARTNER THIS WEEK. CANADA’S GOVERNMENT PULLED ADS FROM META OVER THE COMPANY’S REFUSAL TO CARRY AND PAY FOR NEWS CONTENT.
AND META’S FACING ANOTHER BLOW FROM THE E-U WITH A COURT RULING THAT THREATENS THE COMPANY’S HIGHLY LUCRATIVE PRACTICE OF TARGETED ADS.
I’M SIMONE DEL ROSARIO AND IT’S JUST BUSINESS.
VIDEO GAMES, NAVIGATION, CHATBOTS, SMART SPEAKERS, SOCIAL MEDIA, HOME SECURITY, SMART TVS…ALL OF THESE PRODUCTS USE SOME FORM OF A-I.
BUT ARTIFICIAL INTELLIGENCE IS A BROAD TERM THAT ENCOMPASSES A RANGE OF TECHNOLOGIES. SOME HAVE BEEN AROUND FOR A WHILE. SOME ARE JUST NOW EMERGING, AND SOME WE MAY SEE DOWN THE ROAD.
HERE ARE THE FOUR TYPES OF A-I, FROM THE SIMPLEST, EARLY ITERATIONS, TO THE ENTIRELY THEORETICAL:
LET’S START WITH “REACTIVE A-I”, THE MOST BASIC FORM OF ARTIFICIAL INTELLIGENCE. IT IS DESIGNED FOR ONE JOB– TO RESPOND TO INPUTS, OR STIMULI, IN A SPECIFIC WAY.
AN EMAIL SPAM FILTER IS REACTIVE. SINCE THE 90’S THEY’VE BEEN PROGRAMMED TO SIMPLY IDENTIFY SPECIFIC PATTERNS IN PHISHY EMAILS. IF A SPAMMY PATTERN IS DETECTED, THE FILTER BLOCKS IT. SORRY, MISTER NIGERIAN PRINCE! TRY SOMEONE ELSE.
IT’S NOT A PERFECT SYSTEM, AND REACTIVE A-I CANNOT LEARN FROM ITS MISTAKES. WHICH MEANS IF THE FILTER BLOCKS NON-SPAM, IT WILL JUST KEEP ON FILTERING UNTIL ITS CODE IS UPDATED– BY A HUMAN.
LIMITED MEMORY A-I IS MORE SOPHISTICATED. IT CAN REMEMBER PAST EVENTS AND LEARN FROM THEM. THINK: SEMI-AUTONOMOUS VEHICLES.
USING CAMERAS AND SENSORS TO DETECT NEARBY TRAFFIC, PEDESTRIANS, AND STOP-LIGHTS, THE CAR STORES THIS INFORMATION IN ITS MEMORY, AND CAN USE IT TO CONTINUALLY MAKE SMARTER, SAFER DECISIONS ON THE ROAD.
CHAT G-P-T AND BARD ARE ALSO LIMITED MEMORY A-I–CURRENTLY WHAT WE CONSIDER ‘CUTTING EDGE’
THAT BRINGS US TO THE MARGINS OF THIS TECHNOLOGY, AND THEORY OF MIND A-I. NOW IT GETS UNCOMFY, BECAUSE THESE TOOLS CAN– IN THEORY– UNDERSTAND THE THOUGHTS AND EMOTIONS OF PEOPLE AND ANIMALS, AND ADJUST ITS OWN BEHAVIOR ACCORDINGLY. THIS MEANS IT CAN COOPERATE WITH OTHERS, AND POSSIBLY DECEIVE THEM– ALSO KNOWN AS DATING.
SOME EXPERTS ARGUE THAT CHATGPT HAS DEMONSTRATED THEORY OF MIND…BUT MANY REMAIN SKEPTICAL.
FINALLY, THE STUFF OF NIGHTMARES: SELF-AWARE A-I. THESE SYSTEMS WOULD HAVE THEIR OWN THOUGHTS, FEELINGS, AND… ASPIRATIONS. SOME WOULD CALL IT SENTIENCE. WHILE IT HAS THE POTENTIAL TO STREAMLINE MANY ASPECTS OF SOCIETY, MANY FEAR THIS A-I COULD SEE HUMANS AS A THREAT AND DECIDE TO TAKE OVER.
AT THIS POINT, SENTIENT A-I IS LARGELY THEORETICAL. NO ONE CAN GUARANTEE THAT WE’LL EVER ACHIEVE THIS LEVEL OF TECHNOLOGY IN MACHINES OR SOFTWARE.
FOR NOW, THE FRONTIER OF ARTIFICIAL INTELLIGENCE LIES BETWEEN LIMITED MEMORY AND THEORY OF MIND, BUT IT’S EVOLVING FAST. STAY SELF-AWARE FRIENDS. I’M HUMAN REPORTER SHANNON LONGWORTH ON THE A-I BEAT FOR STRAIGHT ARROW NEWS.
LONGWORTH: CHANCES ARE, YOU HAVE A-I TO THANK FOR YOUR CURRENT JOB. OR MAYBE IT’S TO BLAME FOR THE JOB YOU DIDN’T GET.
HR DEPARTMENTS HAVE BEEN USING AUTOMATED TOOLS TO AID IN RECRUITMENT FOR A WHILE NOW. BUT AS OF FEBRUARY, WE’RE SEEING ONE OF THE FIRST ALLEGATIONS OF DISCRIMINATION BASED ON AN EMPLOYER’S USE OF A-I IN THE HIRING PROCESS.
DEREK MOBLEY IS THE FACE OF A CLASS ACTION LAWSUIT AGAINST WORKDAY. MR. MOBLEY ALLEGES THAT, SINCE 2018, HE’S APPLIED FOR POSITIONS AT NEARLY 100 COMPANIES USING WORKDAY’S APPLICATION, AND HAS YET TO FIND A JOB.
ROD COOKS: “ALL THINGS BEING EQUAL, YOU KNOW, HE’S QUALIFIED, HE’S, YOU KNOW, EDUCATIONALLY QUALIFIED, QUALIFIED EXPERIENCE WISE, AND THE ONLY CONCLUSION HE CAME TO AND WHAT HE SHARED WITH US AND WHAT WE CAME TO INVESTIGATE HIS CLAIM IS THAT HE’S BEING DISCRIMINATED AGAINST, BECAUSE HE’S AFRICAN AMERICAN, HE’S OVER 40, OR HE SUFFERS FROM A DISABILITY.”
LONGWORTH: A WORKDAY SPOKESPERSON HAS SAID IN AN EMAIL THAT THE LAWSUIT IS “WITHOUT MERIT.”
THERE IS A HISTORY OF BIAS ISSUES WITH THIS KIND OF TECH.
IN 2015, AMAZON SHUT DOWN ITS OWN RECRUITING ENGINE, WHICH HAD TAUGHT ITSELF TO PREFER MALE APPLICANTS OVER WOMEN.
JOHN ROOD: “IF SYSTEMATICALLY PROTECTED MINORITY CLASSES, ESPECIALLY, YOU KNOW, RACIAL MINORITIES, GENDER MINORITIES, SEXUAL ORIENTATION MINORITIES DON’T GET JOBS SYSTEMATICALLY, LIKE THAT’S A VERY SUBSTANTIAL HARM.”
JOHN ROOD FOUNDED PROCEPTUAL–A COMPANY THAT WORKS WITH HR DEPARTMENTS USING AUTOMATED TOOLS TO ENSURE THEY’RE COMPLYING WITH EMERGING LEGISLATION.
ROOD: “LET’S SAY YOU PUT UP A JOB POST, YOU GET 100 APPLICANTS FOR IT. AND YOUR APPLICANT TRACKING SYSTEM SAYS, YOU KNOW, HERE’S THE 20, TOP SCORES, RIGHT, ASSIGN SOME KIND OF SCORE BASED ON ON WHATEVER CRITERIA” “THE COMPUTER HAS NOT LIKE DECIDED WHO TO HIRE, BUT AT A PART OF THAT FUNNEL, IT’S MADE A VERY SPECIFIC DECISION ABOUT WHO SHOULD BE ADVANCING TO THE NEXT PHASE. AND MOST HIRING MANAGERS ARE NOT GOING TO, LIKE LOOK AT THAT AND BE LIKE, ‘OH, WELL, I NEED TO CAREFULLY GO THROUGH EVERY SINGLE RESUME, ESPECIALLY WHEN IT’S, YOU KNOW, AN ENTERPRISE COMPANY, AND THEY’RE HIRING FOR HUNDREDS OF ROLES.’”
LONGWORTH: ROOD’S COMPANY PROCEPTUAL RUNS WHAT ARE CALLED “BIAS AUDITS” FOR ORGANIZATIONS USING AUTOMATED TOOLS. A BIAS AUDIT EVALUATES WHETHER AN ALGORITHM SELECTED APPLICANTS AT A LOWER RATE BASED ON RACE, GENDER, NATIONAL ORIGIN, OR OTHER FACTORS.
IN 2021, NEW YORK CITY PASSED A LAW THAT REQUIRES EMPLOYERS TO RUN BIAS AUDITS AND PUBLICLY DISCLOSE THE RESULTS. LOCAL LAW 144 WILL BE ENFORCED STARTING JULY 5TH.
BUT ROOD SAYS THAT LAW IS FAR FROM PERFECT.
ROOD: “WHAT NEW YORK CITY HAS DON/E IS THAT IT’S BEEN THE FIRST BODY TO SAY, HERE’S WHAT AN AUDIT LOOKS LIKE. AND I THINK THAT BASICALLY, NO ONE IS SATISFIED WITH WHAT THEY’VE SAID AN AUDIT IS.”
LONGWORTH: CRITICS, INCLUDING MATT SCHERER, THINK THE AUDIT REQUIREMENT IS REDUNDANT.
MATT SCHERER: “THE BASIS FOR THOSE THREE CATEGORIES, RACE, SEX, NATIONAL ORIGIN, IT’S NOT ACTUALLY LAID OUT IN LOCAL LAW 144 ITSELF. WHAT LOCAL LAW 144 DOES, IS IT REFERENCES FEDERAL REGULATIONS THAT ALREADY REQUIRE COMPANIES TO MAINTAIN INFORMATION ON THOSE CATEGORIES OF DEMOGRAPHICS. // SO REALLY, THE LAW IS NOT DOING ANYTHING FOR THIS BIAS AUDIT THAT COMPANIES SHOULD NOT ALREADY BE DOING ANYWAY.”
LONGWORTH: NEW YORK CITY’S LAW ALSO REQUIRES EMPLOYERS TO DISCLOSE WHEN AND HOW THEY’RE USING AI IN THE HIRING PROCESS.
BEFORE THE LAW PASSED, LEGISLATORS NARROWED ITS SCOPE–GIVING MANY COMPANIES THE OPPORTUNITY TO SAY IT DOESN’T APPLY TO THEM.
AS OTHER STATES CONSIDER WAYS TO REGULATE AI IN RECRUITMENT, SCHERER SAYS HE HOPES THEY PRODUCE LEGISLATION THAT’S STRONGER THAN NEW YORK’S FINAL VERSION OF THE LAW.
SCHERER: “I DO NOT THINK THAT NEW YORK LAW 144 IS A VERY GOOD LAW, I HESITATE TO CALL IT REGULATION, OR CERTAINLY NEW REGULATION. AND I AM NOT AT ALL KEEN ON THE IDEA OF THAT BEING KIND OF A MODEL FOR THE REST OF THE COUNTRY FOR HOW THESE TOOLS ARE REGULATED.”
ROOD: “NEW YORK IS THE FIRST OF ITS KIND FOR NOW. BUT IN THE NEXT 18 MONTHS, WE’RE GOING TO SEE A NUMBER OF NEW LAWS ACROSS THE COUNTRY.”
COOKS: “IT’S THE WILD WEST IN THIS AREA NOW. IF WE DON’T GET A HANDLE ON THIS, AND, AND GET A HANDLE ON IT QUICKLY, I THINK IT CAN HAVE A FAR RANGE OF EFFECTS ON EVERY SECTOR OF WORK.”
LONGWORTH: AS NEW YORK’S REGULATION IS ENFORCED, IT CALLS ATTENTION TO A SECTOR THAT’S BEEN USING A-I PRODUCTS FOR YEARS, POTENTIALLY AFFECTING THE DEMOGRAPHIC MAKEUP OF OUR WORKFORCE.
MAHMOUD BENNETT: IF YOU’RE LOOKING FOR A NEW CAR, YOU’RE NOT ALONE. AUTO SALES JUMPED NEARLY 25-PERCENT FROM THIS TIME LAST YEAR.
BUT LIKE DYLAN FANS IN THE 60s, MANY ARE STILL HESITANT TO GO ELECTRIC.
TIMES, THEY ARE A-CHANGIN’, AND MORE E-VS SELL EVERY YEAR, BUT CONCERNS ABOUT INFRASTRUCTURE, “RANGE ANXIETY” AND HIGH COSTS IN A QUESTIONABLE ECONOMY MEAN DEMAND IS A SLOW TRAIN COMIN’.
LAUREN FIX | CAR COACH REPORTS FOUNDER: “Right now, the average price of an electric vehicle is about $66,000, the average price of a gasoline powered vehicle is $49,000. Now, yes, you can buy cars more expensive, and cars less expensive, whether it be electric or gasoline powered, the price is one factor, but then you go to get your insurance because you’d have to get car insurance. And you find the insurance policy is substantially more, almost twice as much as it is for gasoline powered. So now the cost of the vehicle is higher, the cost of insurance is higher, and you still have to pay for charging.”
LAUREN FIX IS AN AUTOMOTIVE ANALYST. SHE SAYS THE REASON INSURANCE IS HIGHER FOR EVs IS BECAUSE OF REPLACEMENT COSTS.
FIX: “Don’t let anyone kid you there’s no maintenance because the tires wear out quicker. And you can there’s moving parts, there’s going to be maintenance. And that’s not just some of the fluids, you may have eliminated the engine, but you still have other components that need to be repaired. And when you total it all up, it takes about 10 years to recoup the cost of an electric vehicle over a gasoline powered vehicle. And people that are smart are looking into the numbers and saying this may or may not work for me.”
JAMES UROMARSO | VICE PRESIDENT UNION PARK AUTOMOTIVE GROUP
0:50ish “The vast majority are still going to choose an ice vehicle, a gasoline engine vehicle, because it’s less expensive in the price, and then that translates to lower monthly payments, whether you’re buying or you’re leasing. And that’s really a big driver for the vast majority of customers. They’ve got a budget, a monthly budget for their car payment, and they’re trying to stay within that.”
BENNETT: JIM URSOMARSO IS THE VICE PRESIDENT OF UNION PARK AUTOMOTIVE GROUP IN WILMINGTON, DELAWARE. A STATE THAT IS PUSHING CAR DEALERS TO SELL MORE ELECTRIC VEHICLES. AND EVEN PLANS TO PHASE OUT GASOLINE-FUELED NEW CAR SALES BY 20-35.
JIM: “We as dealers, we don’t have anything against or for electric cars, we want to provide a transportation solution that our customers want. And it just so happens that the vast majority of our customers and our friends and our neighbors, look at buying a car, that what works best for them is a car that’s less expensive. And that will take them where they need to go when they need to get there without having to worry about stopping for an hour or three hours to charge and whether the charging station will be open or available. And whether it’ll be working, I think about 20% of the charging stations in the country, at any given moment, are all flying with technical issues. And we experienced that too. In our dealership we have a lot of charging stations that we use for our clients and for our own vehicles as we prep them. And it’s a challenge to keep them up and running.”
BENNETT: ‘RANGE ANXIETY’ – THE DREAD OF RUNNING OUT OF JUICE BEFORE FINDING THE NEXT CHARGING STATION – REMAINS A BIG ISSUE FOR POTENTIAL E-V BUYERS.
WHILE THE NATIONAL DEVELOPMENT OF CHARGING STATIONS IS ONGOING – THE INFRASTRUCTURE COMES UP SHORT IN THE FACE OF GROWING DEMAND.
SHARMILA RAVULA | CHIEF COMMERCIAL OFFICER CHARGENET STATIONS: “One-third of the charging stations that are out there usually are not working correctly or the charging the chargers that are available in the public domain. What we are focused on is excellent customer service, we want to ensure that everything is working in real time. And we have the support infrastructure to ensure that every charger that we deploy out there is always working.”
BENNETT: SHARMILA RAVULA IS THE CHIEF COMMERCIAL OFFICER FOR CHARGENET STATIONS. THE STARTUP IS ON A MISSION TO DEMOCRATIZE E-V CHARGING.
RAVULA: “We are focused on bringing fast electric vehicle charging in very convenient locations to the entire population of the US in places they live and visit frequently with a very narrow focus on quick serve restaurants because these are ubiquitous across the entire US.”
BENNETT: CHARGENET STATIONS HAS ONE STATION CURRENTLY OPERATING BETWEEN TWO POPULAR FREEWAYS IN SAN FRANCISCO. THEY PLAN ON HAVING 25 STATIONS OPERATIONAL BY THE END OF NEXT YEAR. AND THOUSANDS OF STATIONS ACROSS THE U-S BY 2035. THE GOAL WOULD ALIGN WITH THE BIDEN ADMINISTRATION’S AIM OF HAVING 50-PERCENT OF ALL NEW VEHICLE SALES BE ELECTRIC BY 20-30.
BUT SOME EXPERTS WE SPOKE TO SAY IT WILL NEVER HAPPEN.
FIX: “There is no way that you’re going to see electric cars increase to that substantial percentage by 2030. Or 2050… Will we be all electric? Not a chance. And the perfect proof? Is California here today in 2023. You will, they can’t even support all the electric grid because there’s not enough wind and solar power. And they did nuclear power, coal and natural gas which California doesn’t want to do.”
IN DELAWARE, URSOMARSO SAYS HE SEES HIS CUSTOMERS PUSHING BACK.
URSOMARSO: “We’re hoping that Delaware does not adopt the ZEV requirement, the electric vehicle requirements. If they do, I think it’s not going to go over well, unfortunately, because of the cost issue, it’s just that the average person in Delaware is not going to be very happy that they now must spend a lot more to get a vehicle. That’s not what they’re looking for. / We’re trying to explain to people the tax increase issue. That’s what it really is, if you’re required to buy something, and it’s more expensive. That’s it, that’s sort of a tax increase. So, we’re trying to explain that to people in Delaware so they can see what the impact is going to be.”
BENNETT: E-V COMPANIES ARE SEEING CONSISTENT YEAR-OVER-YEAR GROWTH. IN 2022, MORE THAN 750-THOUSAND NEW ALL-ELECTRIC CARS WERE REGISTERED IN THE U-S. THAT’S 57-PERCENT MORE THAN IN 2021.
ACCORDING TO MARKLINES – AN AUTOMOTIVE INDUSTRY PORTAL – SALES ARE EXPECTED TO GROW BY ANOTHER 35-PERCENT THIS YEAR, BUT THEY REMAIN A SMALL PART OF THE TOTAL U.S. AUTO SALES.
WITH LAWMAKERS CALLING THE END OF THE LINE FOR GAS-POWERED VEHICLES IN COMING DECADES, COSTS AND INCENTIVES WILL HAVE TO ALIGN FOR CUSTOMERS TO MEET THOSE BENCHMARKS.
SIMONE DEL ROSARIO:
AI’S BEEN THE HOT TICKET IN TOWN EVER SINCE CHATGPT WENT MAINSTREAM LATE LAST YEAR. SINCE THEN WE’VE TALKED ABOUT THE JOBS IT *COULD REPLACE AND EVEN ALL THE WAYS IT *COULD GET SUED. BUT WE’RE PAST THEORETICAL NOW. HERE ARE FIVE WAYS BUSINESSES ARE ALREADY USING GENERATIVE AI IN THIS WEEK’S FIVE FOR FRIDAY.
MERCEDES IS MAKING CHATGPT ITS VOICE ASSISTANT IN 900,000 VEHICLES. BEFORE THIS, MBUX WAS BASICALLY LIKE ALEXA OR SIRI FOR YOUR CAR.
“hey mercedes.” “How may i help you?”
BUT MERCEDES SAYS THE NEW BETA PROGRAM IS MORE INTUITIVE AND NATURAL. THEY SAY YOU CAN ASK MORE COMPLEX QUESTIONS LIKE INFO ABOUT YOUR DESTINATION OR GET DINNER SUGGESTIONS, ALL WHILE KEEPING YOUR EYES ON THE ROAD.
CRAFT BREWERS SPEND COUNTLESS HOURS DREAMING UP NEW HOPS WITH SILLY NAMES. BUT THE FOLKS AT BOSTON AREA’S NIGHT SHIFT BREWING DECIDED TO OUTSOURCE THE PROCESS TO AI. THEY USED CHAT GPT TO FORMULATE THE RECIPE OF A NEW ENGLAND HAZY IPA AND ITS NAME. THEN THEY USED MIDJOURNEY TO DESIGN THE LABEL. OF COURSE HUMANS WERE INVOLVED IN THE PROCESS OF CREATING AI-P-A. AND IT HAS A 3.76 RATING ON UNTAPPD, NOT TOO BAD FOR HOW PICKY BEER SNOBS CAN BE.
IS IT A HUMAN? IS IT A CHATBOT? WENDY’S SAYS YOU MIGHT NOT BE ABLE TO TELL! THE CHAIN’S TESTING OUT A DRIVE-THRU CHATBOT DEVELOPED WITH GOOGLE, STARTING AT ONE COLUMBUS, OHIO-AREA RESTAURANT. THEY TRAINED IT TO KNOW THAT JBC MEANS JUNIOR BACON CHEESEBURGER AND THAT SOMEONE MIGHT ASK FOR A MILKSHAKE, BUT WHAT THEY REALLY WANT IS A FROSTY. IT EVEN UPSELLS. FROM THERE YOUR ORDER GOES TO ITS HUMAN COWORKERS, WHAT’S LEFT OF ‘EM.
DUOLINGO ALREADY GAMIFIED LEARNING ANOTHER LANGUAGE. AND GPT-4 IS JUST UPPING THE GAME. WITH DUOLINGO MAX YOU CAN PRACTICE REAL-WORLD CONVERSATIONS WITH THE BOT TO BOOST YOUR SKILLS, LIKE MAKING PLANS WITH FRIENDS OR ORDERING A DRINK AT A CAFE. THE “EXPLAIN MY ANSWER” FEATURE HELPS YOU GET TO THE BOTTOM OF WHY YOU MAY HAVE GOTTEN AN ANSWER WRONG. REAL PEOPLE AT DUOLINGO ARE STILL BEHIND THE SCENES MAKING SURE THE BOT’S CORRECT AND DOESN’T GET TOO SNIPPY.
PORTLAND OREGON’S LIVE 95.5 FM IS USING AN AI DJ. THEY USED RADIOGPT TO CREATE A BOT VERSION OF THEIR VERY REAL RADIO PERSONALITY ASHLEY ELZINGA. “it’s ai ashley calling our first taylor swift winner” “that’s crazy yeah that sounds like me i guess i have the day off” THEY SAY THE REAL ASHLEY’S JOB IS SAFE, BUT JUST WAIT UNTIL IT MASTERS THE WACKY MORNING ZOO FORMAT. OH WAIT THE SIMPSONS ALREADY DID IT IN 1994.
I CAN’T BELIEVE ASHLEY DIDN’T GET A RAISE FOR THAT…GIRL I SURE HOPE YOU PROTECTED YOUR LIKENESS! I WISH I HAD ADVICE FOR THOSE WENDY’S EMPLOYEES, THAT’S FIVE FOR FRIDAY I’M SIMONE DEL ROSARIO AND IT’S JUST BUSINESS.
SHANNON LONGWORTH: IN THE SIX MONTHS SINCE THE CHATGPT LAUNCHED, MILLIONS HAVE BEEN ABLE TO CONVERSE WITH ARTIFICIAL INTELLIGENCE FOR THE FIRST TIME.
AI IS ALREADY CHANGING OUR WORLD.
IT’S DEVELOPING MEDICAL TREATMENTS, IT’S MAKING EMPLOYEES MORE PRODUCTIVE (OR REPLACING THEM), AND IT’S EVEN AIDING AUTHORITIES IN IDENTIFYING CRIMINALS
BUT AI ALSO POSES GREAT RISK.
IT CAN DIAGNOSE PEOPLE INCORRECTLY,
DISCRIMINATE IN HIRING DECISIONS, AND MONITOR PEOPLE WITHOUT THEIR CONSENT– PROMPTING MANY TO CALL FOR IMMEDIATE REGULATION
ELON MUSK: “I THINK THERE SHOULD BE SOME GOVERNMENT OVERSIGHT BECAUSE IT’S A DANGER TO THE PUBLIC.”
STEVE WOZNIAK: “PROBABLY SOME TYPES OF REGULATION ARE NEEDED. REGULATION IS TELLING PARTIES THAT ARE PRODUCING THINGS, ‘YOU WILL OBEY–YOU WILL NOT DO CERTAIN THINGS.’”
SAM ALTMAN: “THIS IS A SIGNIFICANT AREA OF CONCERN… I THINK THERE’S A LOT OF POLICIES THAT COMPANIES CAN VOLUNTARILY ADOPT, AND I’M HAPPY TO TALK ABOUT WHAT WE DO THERE. I DO THINK SOME REGULATION WOULD BE QUITE WISE.”
LONGWORTH: RATHER THAN WAITING FOR THE FEDERAL GOVERNMENT TO TACKLE THE PROBLEM, HERE’S WHAT A FEW STATES ARE DOING:
COLORADO PASSED A LAW IN 2021 THAT SAYS INSURANCE COMPANIES CAN’T USE ALGORITHMS OR PREDICTIVE MODELS THAT COULD UNFAIRLY DISCRIMINATE AGAINST PEOPLE BASED ON THEIR RACE, COLOR, NATIONAL OR ETHNIC ORIGIN, RELIGION, SEX, OR OTHER FACTORS. THE STATE’S DIVISION OF INSURANCE IS WORKING ON SPECIFIC RULES THAT INSURANCE COMPANIES WILL NEED TO FOLLOW TO COMPLY WITH THE LAW.
IN CALIFORNIA, ASSEMBLYMEMBER REBECCA BAUER-KAHAN INTRODUCED A BILL THAT WOULD SET SOME RULES FOR ANYONE USING AUTOMATED TOOLS TO MAKE “CONSEQUENTIAL DECISIONS”–DECISIONS THAT AFFECT PEOPLE’S ACCESS TO THINGS LIKE EMPLOYMENT, HOUSING, AND HEALTHCARE. IT’D REQUIRE COMPANIES TO DISCLOSE WHEN THEY’RE USING SUCH TOOLS, AND TO DO ANNUAL IMPACT ASSESSMENTS. THE BILL WOULD ALSO ALLOW APPLICANTS AND EMPLOYEES WHO BELIEVE THEY’VE BEEN DISCRIMINATED AGAINST TO SUE THE COMPANY THAT USED THE ALGORITHMIC DECISION TOOL.
CONNECTICUT’S GOVERNOR RECENTLY SIGNED A BILL, SB 1103, WHICH WILL REQUIRE THE STATE TO TAKE INVENTORY OF ITS AI TOOLS AND SET POLICIES FOR USING THEM. IT WOULD ALSO ESTABLISH AN AI TASK FORCE TO DEVELOP RECOMMENDATIONS FOR AN AI BILL OF RIGHTS.
THE TEXAS HOUSE AND SENATE HAVE BOTH PASSED A BILL TO CREATE AN AI ADVISORY COUNCIL, WHICH WOULD STUDY AI AND HOW THE STATE GOVERNMENT CAN USE IT.
AND AN ILLINOIS LAW, ENACTED IN 2020, PERTAINS TO EMPLOYERS WHO USE AI TO ANALYZE VIDEO JOB INTERVIEWS. THOSE EMPLOYERS HAVE TO TELL APPLICANTS WHEN THEY’RE USING SUCH TOOLS AND HOW THEY WORK. THEY ALSO HAVE TO GET CONSENT, AND DELETE THE VIDEOS WITHIN A MONTH IF THE APPLICANTS ASK THEM TO.
IT’S STILL TOO EARLY TO SAY WHAT THE LONG-TERM IMPACT OF THESE EFFORTS WILL BE. BUT IT’S CLEAR THAT LAWMAKERS ARE TAKING THE ISSUE OF AI REGULATION SERIOUSLY. AND AS THE FEDERAL GOVERNMENT CONTINUES TO DELIBERATE, IT’S LIKELY THAT WE’LL SEE MORE STATES TAKE ACTION.
SIMONE DEL ROSARIO:
IT COULD BE LAST CALL AT THE WORK-FROM-HOME PARTY. NEW YORK OFFICES OFFICIALLY HIT 50% OCCUPANCY FOR THE FIRST TIME SINCE THE PANDEMIC. DON’T WANT TO RETURN TO STALE CUBICLE WALLS? HERE ARE SOME OF THE COOLEST OFFICES ON THE PLANET IN THIS WEEK’S FIVE FOR FRIDAY.
SWEDISH INTERNET PROVIDER BAHNHOF REPURPOSED A NUCLEAR BUNKER FOR ITS STOCKHOLM-BASED HEADQUARTERS. LOCATED 100 FEET UNDER VITA BERG PARK, IT TOOK TWO YEARS TO HOLLOW OUT THE EXTRA SPACE FOR ITS DATA CENTERS. THE COMPANY’S CEO SAID HE WAS LOOKING FOR A “TECH MEETS GREENERY” VIBE FROM THE 70S SCI FI FILM SILENT RUNNING. BUT THE FLOATING GLASS CONFERENCE ROOM LOOKS LIKE SOMETHING OUT OF A BOND LAIR.
T-MOBILE’S BELLEVUE WASHINGTON HQ LOOKS MORE LIKE A TRENDY NEW NEIGHBORHOOD THAN THE HOME OF THE NATION’S THIRD LARGEST WIRELESS CARRIER. THEY’VE GOT A TON OF OUTDOOR SPACE FOR WORKING WHEN IT’S NOT RAINING, SPOTS TO GRAB A BITE, A COFFEE SHOP AND EVEN A DRY CLEANER, ALL CLAD IN T-MOBILE’S TRADEMARK MAGENTA. OH, CAN’T FORGET THE FROYO-SLINGING REFURBISHED AIRSTREAM.
PITTSBURGH-BASED INCUBATOR INVENTIONLAND KNOWS ITS ARTISTS MIGHT NEED A JOLT OF INSPIRATION. THEY WORK WITH INVENTORS TO DEVELOP AND MARKET PRODUCTS IN A PLAYLAND WITH 16 THEMED AREAS INCLUDING A PET SHACK, PIRATE SHIP AND A CASTLE. THEY ALSO HOST TOURS FOR TENS OF THOUSANDS OF ASPIRING CREATORS EVERY YEAR. THESE DON’T SEEM LIKE SHARK TANK-LEVEL PRODUCTS, BUT THIS MILK SPOUT COULD BE HANDY.
IF YOU’RE GONNA MAKE SOME OF THE WORLD’S MOST ICONIC TOYS, YOUR CAMPUS BETTER BE A BLAST. LEGO OFFICIALLY OPENED ITS NEW HQ IN BILLUND, DENMARK, LAST YEAR. THE “PEOPLE HOUSE” ALLOWS BUILDERS TO RELAX AND RECHARGE FEATURING A WORKSHOP, FITNESS STUDIO AND EVEN A LEGO HOMESTAY FOR VISITING EMPLOYEES. THEY FOCUSED ON SUSTAINABILITY TOO, IN FACT, ALL OF THE OUTDOOR FURNITURE IS MADE FROM RECYCLED LEGO BRICKS. THE VIBE MUST BE WORKING, LEGO INCREASED REVENUE BY 17% IN LAST YEAR AND THEY’RE A HECK OF AN INVESTMENT.
AT BARK’S COLUMBUS-AREA PAWFICES, EVERY DAY IS BRING YOUR DOG TO WORK DAY. WITH THE PET TOY MARKET EXPECTED TO NEARLY DOUBLE BY 2032, THE BARKBOX MAKER WILL NEED THE SPACE. THE OFFICE HAS A WORK-AND-PLAY LOUNGE WITH RAMPS TO RUN ON, THE ‘AMENITY BARS’ HAVE CUTE LITTLE NOOKS WHERE YOU CAN CURL UP WITH YOUR PAL, AND YOU KNOW THEY’VE GOT ALL THE TOYS THEY CAN HANDLE. DON’T WORRY, EVERYTHING IS MADE OF DURABLE, DOG-FRIENDLY MATERIALS.
HONORABLE MENTION GOES TO A MISSOURI PROPERTY MANAGEMENT COMPANY, WHERE EMPLOYEES DON’T WORK FROM THEIR HOME OFFICE BUT THEY DO WORK FROM A TINY HOME OFFICE, SPECIALLY CURATED TO EACH WORKER’S TASTES. THAT’S FIVE FOR FRIDAY. I’M SIMONE DEL ROSARIO. IT’S JUST BUSINESS.
Apple Vision Pro is here. Here are Apple’s top 5 life-changing innovations.
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This story is a Media Miss by the right as only 19% of the coverage is from right leaning media. Learn more about this dataSIMONE DEL ROSARIO:
APPLE’S ALWAYS MAKING A BIG PRODUCTION OF ITS LAUNCHES, AND THIS YEAR’S WORLDWIDE DEVELOPERS CONFERENCE IS NO DIFFERENT. WE’RE RANKING THEIR BIGGEST INNOVATIONS EVER IN THIS WEEK’S FIVE FOR FRIDAY.
IF YOU’RE GONNA BE LATE TO THE PARTY – YOU BETTER BRING SOMETHING SPECIAL. AT $3499, THE APPLE VISION PRO WILL BE ONE OF THE PRICIEST HEADSETS ON THE MARKET. BUT IT’S LEANING HEAVY INTO AUGMENTED REALITY OVER V-R. YOU CONTROL THE SKI GOGGLES WITH YOUR EYES, HANDS AND VOICE. IT’S GIVING SOMETHING OUT OF MINORITY REPORT. APPLE’S PUSHING IT FOR BUSINESS USE, AND THERE’S ENTERTAINMENT TOO, INCLUDING A PARTNERSHIP WITH DISNEY PLUS. THE HEADSET HITS THE U-S IN 2024.
BEFORE AIRPODS, IT WAS SLIM PICKINGS IN THE TRULY WIRELESS EARBUDS DEPARTMENT. THE FEW THAT WERE OUT THERE WERE PLAGUED WITH BATTERY AND CONNECTIVITY ISSUES. WHEN APPLE RELEASED AIRPODS IN 2016, IT SEAMLESSLY CONNECTED TO APPLE DEVICES AND HAD A CHARGING DOCK THAT FIT RIGHT IN YOUR POCKET. PLUS THEY HAVE THAT ICONIC APPLE LOOK. AFTER BUYING BEATS, APPLE IS THE RUNAWAY LEADER OF HEADPHONE MAKERS IN THE U-S. AND SOMEHOW THEY DON’T REALLY FALL OUT OF YOUR EARS.
IN THE BEFORE IPOD TIMES, WE’D CARRY AROUND OUR MUSIC LIBRARIES IN BOOKS OF CDS OR EVEN BOXES OF TAPES. THE IPOD USHERED IN THE DIGITAL MARKETPLACE KNOWN AS ITUNES, THOUGH EARLY USERS MAY HAVE OPTED FOR LESS THAN LEGAL MEANS OF GETTING MUSIC. TRUE TO APPLE FORM, THEY HAD MULTIPLE MODELS: THE SHUFFLE, THE NANO, THE TOUCH. AND SOME OF THE MOST ICONIC COMMERCIALS EVER. APPLE STOPPED MAKING THE IPOD LAST YEAR. BUT BY THAT POINT, THEY WERE REALLY JUST LESS FUNCTIONAL VERSIONS OF OUR NUMBER TWO.
BLACKBERRY WAS THE TOP OF THE LINE SMARTPHONE BEFORE THE IPHONE’S LAUNCH IN 2007. JUST THINK WE COULD ALL STILL BE TYPING WITH BUTTONS. ITERATING ON THE IPOD’S BATTERY LIFE AND STORAGE CAPACITY MADE THE IPHONE AN IMMEDIATE SUCCESS. IT NORMALIZED THE USE OF THE TERM APP, TAUGHT US TO TYPE ON TOUCHSCREENS. IT ALSO INTRODUCED THE WORLD TO SIRI, STIRRING UP A WHOLE WORLD OF AI PERSONAL ASSISTANTS. NOW THEY KEEP ON ADDING CAMERAS UNTIL WHAT, THEY KILL THE D-S-L-R? EVEN THOUGH ANDROID IS MORE POPULAR WORLDWIDE, YOU’LL STILL GET SHAMED FOR THOSE GREEN TEXTS.
THE APPLE TWO WALKED AND THE LISA WELL, FAILED, SO THE MACINTOSH COULD RUN. LAUNCHED IN 1984 WITH THIS ICONIC RIDLEY SCOTT SUPER BOWL COMMERCIAL, THE MACINTOSH WAS THE FIRST SUCCESSFUL MASS-MARKET, MOUSE-DRIVEN COMPUTER WITH GRAPHICAL USER INTERFACE. IT WAS SO SLICK MICROSOFT CAUGHT A LAWSUIT FOR TAKING TOO MUCH INSPO FROM MAC-OS, BUT SOON MICROSOFT SURGED AHEAD ANYWAY, AND APPLE STRUGGLED. IN THE LATE ‘90S, THE IMAC HELPED APPLE GET ITS GROOVE BACK WITH A WIDE RANGE OF COLORS. MY FAVORITE WAS TEAL. AND NOW THE MAC LINEUP IS A TRENDSETTER EVERY YEAR.
NOT EVERYTHING APPLE LAUNCHES TURNS TO GOLD, REMEMBER THE AIRPODS MAX SMART CASE OR THE DISASTROUS LAUNCH OF APPLE MAPS? AT LEAST THEY FINALLY FIXED THE LATTER, THAT’S FIVE FOR FRIDAY, I’M SIMONE DEL ROSARIO, IT’S JUST BUSINESS.